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<span class="gn-kicker"><span class="dot"></span>Intelligence</span>
<h1 class="gn-title">17th Nov to 23rd Nov 2025: Agency Moves & Public Sector RFPs</h1>
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<strong>The GO Network</strong>
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<span>24 November 2025</span>
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<span>7 min read</span>
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<p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 17th Nov and 23rd Nov 2025.</p>
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<span class="gn-list-item__num">#01</span>
<h3 class="gn-list-item__title">Primark appoints The Romans for retained UK consumer PR</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Primark</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> The Romans</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Retail (Fashion, Home & Beauty)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Creative Campaigns</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">Primark has appointed The Romans on a retained UK consumer PR brief following a competitive pitch, with the agency set to lead press office activity and deliver culturally resonant creative campaigns for Gen Z and millennial audiences. The win strengthens The Romans' retail portfolio and follows the brand's recent appointments of Weber Shandwick and SocialChain for other global comms remits.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d81_69fcb5916575a95fa967a1a3_primarkandtheromans-69284f01dba06972231102.jpeg" alt="Primark and The Romans"></div>
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<span class="gn-list-item__num">#02</span>
<h3 class="gn-list-item__title">Five Guys appoints T&P for creative project</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Five Guys</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> T&P</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Food & Beverage (Fast Casual Dining)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Creative (Campaign Development)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Fast-casual burger chain Five Guys has appointed T&P to lead a new UK creative project following a competitive review. The agency won the pitch against BMB and Grey London, with no incumbent in place.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d84_69fcb591b01408e27a4fa392_intro-1735935608-69284f01db9cc328515594.jpeg" alt="Five Guys and T&P"></div>
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<span class="gn-list-item__num">#03</span>
<h3 class="gn-list-item__title">Henkel consolidates £630m European media account into WPP Media</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Henkel</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> WPP Media</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> FMCG (Household & Personal Care)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Media (Planning & Buying Across Europe)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Global FMCG group Henkel has consolidated its $825m (£630m) European media account into WPP Media, expanding its remit from 17 to 30 markets. The appointment follows a review focused on AI-driven media transformation, with Omnicom and UM losing incumbency in several regions.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d7b_69fcb5926575a95fa967a1d6_mixcollage-15-oct-2024-09-10-am-2859-69284f01dd332022661092.jpeg" alt="Henkel and WPP Media"></div>
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<span class="gn-list-item__num">#04</span>
<h3 class="gn-list-item__title">Samsung set to appoint Ogilvy PR, Social & Influence for UK social</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Samsung</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Ogilvy PR, Social & Influence</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Consumer Electronics</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Social Media (Social & Influence)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Consumer electronics giant Samsung is preparing to appoint Ogilvy PR, Social & Influence as its UK social media agency after a competitive pitch. Coolr defended the business against Ogilvy and Iris but is understood not to have retained the account.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d6c_69fcb5922d2809fea541be85_samsung-logo-69284f01b6e6b833128152.jpeg" alt="Samsung"></div>
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<span class="gn-list-item__num">#05</span>
<h3 class="gn-list-item__title">Loveholidays appoints The Fifth for influencer marketing</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Loveholidays</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> The Fifth</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Travel (Online Travel Agency)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Influencer Marketing</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Online travel agency Loveholidays has appointed The Fifth to lead its influencer marketing activity in a newly created brief. The appointment marks a shift toward social-led brand growth, with no incumbent previously in place.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d69_69fcb5926575a95fa967a237_nintchdbpict000595690675-69284f01b2691603831593.webp" alt="Loveholidays and The Fifth"></div>
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<span class="gn-list-item__num">#06</span>
<h3 class="gn-list-item__title">AJ Bell appoints VML UK for CRM transformation</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> AJ Bell</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> VML UK</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Financial Services (Investment Platform)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> CRM & Customer Experience</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Online investment platform AJ Bell has appointed VML UK to deliver a major CRM transformation following a competitive pitch. The brief begins in January 2026 and builds on the brand's "Feel good, investing" platform, with no incumbent agency.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d9e_69fcb593aff84c2fde9461bb_frame-0019-69284f02920b0169363199.png" alt="AJ Bell and VML UK"></div>
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<span class="gn-list-item__num">#07</span>
<h3 class="gn-list-item__title">Bensons for Beds awards £10m media account to Wavemaker</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Bensons for Beds</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Wavemaker</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Retail (Furniture & Bedding)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Media (Planning & Buying)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Bedroom retailer Bensons for Beds has awarded its £10m media account to Wavemaker after a competitive pitch. The agency replaces the7stars as incumbent.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d9b_69fcb593c2f1d7c2c723ba52_hlp-ob-220819-9003-69284f02374e9060698902.jpeg" alt="Bensons for Beds and Wavemaker"></div>
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<span class="gn-list-item__num">#08</span>
<h3 class="gn-list-item__title">Stagecoach appoints Bountiful Cow for media</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Stagecoach</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Bountiful Cow</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Transport (Bus Operator)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Media (Planning & Buying)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">UK bus operator Stagecoach has selected Bountiful Cow as its media agency following a seven-way competitive review. The appointment strengthens the7stars group's presence in the transport sector.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d90_69fcb594c9bd61c55a03bab8_maxresdefault-69284f02025b9158029465.jpeg" alt="Stagecoach and Bountiful Cow"></div>
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<span class="gn-list-item__num">#09</span>
<h3 class="gn-list-item__title">Costa Coffee extends partnership with Tribera for festive cup design</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Costa Coffee</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Tribera</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Food & Beverage (Coffee Shops)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Design (Brand & Packaging)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">High-street coffee chain Costa Coffee has appointed Tribera to design its 2026 festive cups as part of their ongoing partnership. The brief continues Costa's tradition of high-profile seasonal creative activations.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023da1_69fcb594e73405f044313ecf_core-coffees-takeawaylatte2-richtext-69284f02829c1574675373.png" alt="Costa Coffee and Tribera"></div>
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<span class="gn-list-item__num">#10</span>
<h3 class="gn-list-item__title">Bluestone Energy appoints Isobel for brand repositioning</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Bluestone Energy</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Isobel</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Energy (Solar & Renewable)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Creative (Brand Strategy)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">UK solar energy provider Bluestone Energy has appointed Isobel to deliver a full brand repositioning. The work focuses on refreshing the brand's strategic and creative foundations as it expands its presence.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023da5_69fcb5952d2809fea541bfd1_bluestone-solar-farm-69284f0330869393778577.jpeg" alt="Bluestone Energy and Isobel"></div>
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<span class="gn-list-item__num">#11</span>
<h3 class="gn-list-item__title">Henley Festival appoints Dirt & Glory Media</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Henley Festival</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Dirt & Glory Media</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Arts & Culture (Music & Festivals)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Creative & Social Content</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Premium arts event Henley Festival has selected Dirt & Glory Media as its lead creative and social content agency for the 2026 edition. The remit covers creative development and social storytelling for the UK's only black-tie arts festival.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d72_69fcb59609ffd8187377dd51_henley-festival-6-69284f01cfa3f189747712.webp" alt="Henley Festival and Dirt & Glory Media"></div>
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<span class="gn-list-item__num">#12</span>
<h3 class="gn-list-item__title">Beefeater appoints Lucky Generals for Beefeater 0.0 launch</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Beefeater</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Lucky Generals</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Alcohol (Spirits)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Creative (Global Campaign)</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Iconic gin brand Beefeater has appointed Lucky Generals to develop the global launch campaign for Beefeater 0.0 after a competitive pitch. The appointment supports the brand's expansion into the no-alcohol category for rollout in 2026.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d98_69fcb596c2f1d7c2c723bbd3_beefeater-69284f024f4b7956595641.jpeg" alt="Beefeater and Lucky Generals"></div>
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<span class="gn-list-item__num">#13</span>
<h3 class="gn-list-item__title">Ragdale Hall Spa appoints Launch PR</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Ragdale Hall Spa</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Launch PR</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Hospitality & Wellness (Spa & Leisure)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Digital PR</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">Luxury destination Ragdale Hall Spa has appointed Launch PR to deliver its Christmas digital PR campaign and wider storytelling programme. This is the spa's first digital PR agency appointment, with scope to extend the partnership beyond the festive period.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d8a_69fcb597bdca850b74eb3af0_volcanic-salt-bath-69284f01ea3d4534473767.webp" alt="Ragdale Hall Spa and Launch PR"></div>
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<span class="gn-list-item__num">#14</span>
<h3 class="gn-list-item__title">Cayman Islands Department of Tourism appoints W Communications</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Cayman Islands Department of Tourism</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> W Communications</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Travel & Tourism (Destination Marketing)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">The Cayman Islands Department of Tourism has appointed W Communications on a five-year brief to run PR across the UK and Europe. The agency takes over from White Tiger PR and will support tourism growth through trade, media and influencer engagement.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d78_69fcb597b01408e27a4fa6d6_maxresdefault-69284f01d8f35970344436.jpeg" alt="Cayman Islands Department of Tourism and W Communications"></div>
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<span class="gn-list-item__num">#15</span>
<h3 class="gn-list-item__title">Warburtons appoints Burson for brand and corporate communications</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Warburtons</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Burson</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Food & Beverage (Bakery & FMCG)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Corporate Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">Family-owned bakery giant Warburtons has appointed Burson to lead major brand campaigns and corporate communications ahead of its 150th anniversary in 2026. The appointment replaces Freuds and will spotlight the bakery's heritage and innovation.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d5a_69fcb59bf22509d971f4ba79_east-face-westfield-anp-cushion-back-up-69284f0279055823673123.jpeg" alt="Warburtons and Burson"></div>
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<span class="gn-list-item__num">#16</span>
<h3 class="gn-list-item__title">Gordon Ramsay Restaurants appoints Clementine Communications</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Gordon Ramsay Restaurants</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Clementine Communications</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Hospitality (Restaurants)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Influencer</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">Celebrity chef business Gordon Ramsay Restaurants has hired Clementine Communications to lead PR for the relaunch of Plane Food at Heathrow Terminal 5. The agency will manage press office, influencer outreach and media event activity around the opening.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d95_69fcb59c134dffc693e25fd4_image-69284f02d49c7916235626.jpeg" alt="Gordon Ramsay Restaurants and Clementine Communications"></div>
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<span class="gn-list-item__num">#17</span>
<h3 class="gn-list-item__title">Virginia Tourism Corporation appoints SLC Representation</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Virginia Tourism Corporation</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> SLC Representation</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Travel & Tourism (Destination Marketing)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Trade Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">US state tourism body Virginia Tourism Corporation has appointed SLC Representation as its UK PR agency. The brief includes media relations, trade engagement and destination storytelling to drive visitation from the UK market.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d87_69fcb59df22509d971f4bca2_virginia-sports-69284f02a4c95979971556.jpeg" alt="Virginia Tourism Corporation and SLC Representation"></div>
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<span class="gn-list-item__num">#18</span>
<h3 class="gn-list-item__title">Valor Hospitality appoints Truth PR</h3>
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<span class="gn-list-item__pill"><strong>Brand:</strong> Valor Hospitality</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Truth PR</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Hospitality (Hotels)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Influencer & PR</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">Hotel management company Valor Hospitality has selected Truth PR to lead influencer outreach and boost consumer awareness of its portfolio. The work focuses on expanding the group's visibility across key leisure and business audiences.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d6f_69fcb59d8f597aa7b2c72a2f_valor-page-028-69284f0230464835272359.webp" alt="Valor Hospitality and Truth PR"></div>
</figure>
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<span class="gn-list-item__num">#19</span>
<h3 class="gn-list-item__title">Cowdray Park Polo Club appoints Hunt Communications</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Cowdray Park Polo Club</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Hunt Communications</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Sports & Leisure</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Brand Partnerships</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Prestigious equestrian venue Cowdray Park Polo Club has appointed Hunt Communications as its PR partner from January 2026. The remit spans strategic planning, media relations, brand partnerships and content development.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5a90ce6d9c4f6023d75_69fcb59ee288db25734e5a4b_credit-cowdray-park-polo-club-69284f01d8ef5624531385.jpeg" alt="Cowdray Park Polo Club and Hunt Communications"></div>
</figure>
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<div class="gn-list-item__head">
<span class="gn-list-item__num">#20</span>
<h3 class="gn-list-item__title">Ylem Energy appoints Source Marketing</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Ylem Energy</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Source Marketing</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Energy (Equipment & Solutions)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Energy equipment and solutions provider Ylem Energy has appointed Source Marketing to run its press office and deliver PR campaigns for its Power Zero and Root Power brands. The agency will support greater awareness of the company's clean-energy technologies.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023d8d_69fcb59ef22509d971f4beff_2019-ylemenergy-bess-800x532px-69284f0218432655582979.jpeg" alt="Ylem Energy and Source Marketing"></div>
</figure>
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<span class="gn-list-item__num">#21</span>
<h3 class="gn-list-item__title">IRO Sushi appoints Hudson Sandler</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> IRO Sushi</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Hudson Sandler</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Food & Beverage (Restaurants & Takeaway)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Corporate Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Fast-growing sushi chain IRO Sushi has appointed Hudson Sandler as its first corporate communications agency. The remit focuses on strengthening the brand's profile as it expands across the UK and internationally.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023dae_69fcb59e23aebc21b77d81d4_z1331zbqstj98gbi-iro20sushi20delivery201-69284f01ddbbc823058519.avif" alt="IRO Sushi and Hudson Sandler"></div>
</figure>
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<span class="gn-list-item__num">#22</span>
<h3 class="gn-list-item__title">Nature Spell appoints b. the agency</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Nature Spell</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> b. the agency</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Beauty & Personal Care</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Influencer Marketing</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Vegan hair and skincare brand Nature Spell has appointed b. the agency to manage its PR and influencer partnerships. The brief is designed to grow visibility within the UK's beauty and wellness market.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023da9_69fcb59ff22509d971f4bf9c_2u4a1832-69284f02445ee825216406.jpeg" alt="Nature Spell and b. the agency"></div>
</figure>
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<div class="gn-list-item__head">
<span class="gn-list-item__num">#23</span>
<h3 class="gn-list-item__title">Borderlands Partnership appoints Karol Marketing</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Borderlands Partnership</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Karol Marketing</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Public Sector / Regional Development</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Regional growth initiative the Borderlands Partnership has selected Karol Marketing to raise awareness of its Inclusive Growth Deal across the South of Scotland and North of England. The work will support communications with residents, businesses and regional stakeholders.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb9b223aebc21b7802705_69fcb9aee288db2573509db4_the-borderlands-partnership-which-oversees-the-borderlands-inclusive-growth-deal.jpeg" alt="Borderlands Partnership and Karol Marketing"></div>
</figure>
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<div class="gn-list-item__head">
<span class="gn-list-item__num">#24</span>
<h3 class="gn-list-item__title">Limetrack appoints Houston</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Limetrack</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> Houston</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Sustainability & Technology</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> Strategic Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Smart food-waste technology brand Limetrack has appointed Houston to support fundraising and promote its SMART food-waste bins. The agency will target investor audiences and sustainability-focused media to drive awareness.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5aa0ce6d9c4f6023db1_69fcb59ff22509d971f4c046_6915a30168ccb231e8841758-og-69284f0218439192946804.webp" alt="Limetrack and Houston"></div>
</figure>
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<div class="gn-list-item__head">
<span class="gn-list-item__num">#25</span>
<h3 class="gn-list-item__title">Generous APE appoints The Communication Group</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand:</strong> Generous APE</span>
<span class="gn-list-item__pill"><strong>Agency:</strong> The Communication Group</span>
<span class="gn-list-item__pill"><strong>Sector:</strong> Retail (Marketplace & Lifestyle)</span>
<span class="gn-list-item__pill"><strong>Discipline:</strong> PR & Communications</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Ethical lifestyle marketplace Generous APE has appointed The Communication Group to lead its UK communications strategy. The brief focuses on boosting brand visibility, consumer engagement and sales.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5ab0ce6d9c4f6023db5_69fcb5a00ce6d9c4f6023c8e_generous-ape-69284f024ad70723572160.webp" alt="Generous APE and The Communication Group"></div>
</figure>
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<p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p>
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