<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa704c0bebf89430cdd029_agency-moves-december-banner-69676c21510aa700237350.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">December 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 January 2026</span> <span class="pip"></span> <span>19 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This month's edition of Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK throughout December 2025.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Wickes Renews Digital Contract with Summit for Three Years</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home Improvement Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Wickes has renewed its partnership with performance marketing agency Summit on a new three-year contract to handle digital activity. Summit will continue to drive digital performance and growth through ongoing optimisation across Wickes' online channels.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f14c809d524db24b62_69fcb3cb0ce6d9c4f6015cdf_wickes-6966c606aa7a8405652052.avif" alt="Wickes store exterior"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Over the Moo Appoints Dog Cat &amp; Mouse for Marketing Duties</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Food &amp; Drink)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand Awareness</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Dairy-free ice cream brand Over the Moo has appointed Dog Cat &amp; Mouse to handle its brand awareness. The agency will support brand growth through marketing activity focused on building awareness and driving demand.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f14c809d524db24b69_69fcb3ccc2f1d7c2c7228dae_over-the-moo-range-6966c606b1a61764531153.jpeg" alt="Over the Moo product range"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Riverford Appoints Incubeta for Data Analytics Support</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Organic Food)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Data &amp; Analytics</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Organic food company Riverford has appointed Incubeta to provide data analytics support. Incubeta will strengthen Riverford's insight and measurement capability to improve performance decision-making.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24bb2_69fcb3cc8904be2034f2c635_riverford-live-life-on-the-veg-scaled-1-6966c606e9acc931807179.jpeg" alt="Riverford organic vegetables"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Stanley 1913 Appoints Born Social as Lead Social Agency for EMEA</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Goods (Drinkware)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Drinkware brand Stanley 1913 has appointed Born Social as its lead social agency for EMEA. Born Social will develop and execute a social strategy across Instagram and TikTok to build community presence and grow engagement across key European markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b98_69fcb3cdc20652951fd725d1_65006e58d1484485933e6ccc-a7408019-1-min-6966c6079035b870029719.jpeg" alt="Stanley 1913 drinkware"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">BVGroup Appoints Bountiful Cow as UK Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Gambling</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">BVGroup has appointed Bountiful Cow as its UK media agency following a review process. Bountiful Cow will lead media strategy, planning and activation across the group's brands to unlock growth opportunities across the portfolio.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b86_69fcb3cdbf36b877e70220f3_bvgroup-6966c606d3512794555247.jpeg" alt="BVGroup branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Verisure UK Appoints Bicycle London as Media Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home Security</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Verisure UK has appointed Bicycle London as its media agency of record for offline UK media channels. Bicycle London will lead planning and buying to support growth and shift perceptions toward Verisure's monitored security service proposition.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b7f_69fcb3cebf36b877e7022278_verisur-cover-6966c6075e7f0744535340.jpeg" alt="Verisure UK home security"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Aldi Ireland Appoints Pablo as Creative Agency Partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Grocery Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Aldi Ireland has appointed Pablo as its creative agency partner for the Irish market. Pablo will create brand strategy and campaigns in partnership with Aldi Ireland's internal marketing team to deliver retail communications across Ireland.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b76_69fcb3ce8904be2034f2c720_march-springboard-teaser-card-9-040325-ie-1-6966c606e98c2920166037.avif" alt="Aldi Ireland campaign imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">London Philharmonic Orchestra Appoints Ace of Hearts for 2026 Creative Campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Arts &amp; Culture</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">The London Philharmonic Orchestra has appointed Ace of Hearts to lead creative for its 2026 campaign. Ace of Hearts will develop work designed to connect the orchestra with a wider culturally engaged audience and encourage more people to explore classical music.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b72_69fcb3cf8904be2034f2c768_mixcollage-14-oct-2025-10-30-am-3203-6966c606ec6ed149289359.jpeg" alt="London Philharmonic Orchestra"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">MedExpress Appoints The Kite Factory as First Media Planning and Buying Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare (Online Pharmacy)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Online pharmacy MedExpress has appointed The Kite Factory as its first media planning and buying agency. The Kite Factory will run a test-and-learn programme across channels to identify the most effective routes to build awareness, credibility and acquisition ahead of a larger 2026 rollout.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f14c809d524db24b56_69fcb3cf42d55fc6ac2b76d4_1698238801994-6966c606eb7e0505203074.jpeg" alt="MedExpress online pharmacy"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Vodafone Group Appoints Publicis Groupe as Creative AOR Across EMEA</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Telecommunications</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Vodafone Group has appointed Publicis Groupe as its creative agency of record across EMEA markets excluding the UK. Publicis will consolidate creative duties across multiple European territories and launch its first Vodafone campaign next year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb95fc2f1d7c2c724aced_69fcb9593ee4f480426e3801_vodafone-brand-marketing-director-marketing-is-the-perfect-blend-of-science-and-.jpeg" alt="Vodafone brand imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Vimto Appoints McCann for UK Creative Account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Soft Drinks)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Vimto has appointed McCann to handle its UK creative account. McCann will lead integrated strategy and creative development to deliver new campaigns and connect the brand with both current and new audiences across the UK.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b9b_69fcb3d0138a68088d3c3191_vimtowebsite4-1-6966c607cfc03844786726.webp" alt="Vimto soft drink branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Premier Inn Appoints Born Social for Social Strategy and Community Management</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Premier Inn has appointed Born Social to lead its social business. Born Social will deliver a long-term social-first strategy covering creative development, production, design and community management to modernise the brand and strengthen cultural relevance.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b8c_69fcb3d0102fe93f42a8088e_carousel-pi-1600x1000-ls-4-6966c60763d74340045405.jpeg" alt="Premier Inn hotel exterior"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Goodwood Revival Appoints Ark Agency as Lead Creative Partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Events &amp; Entertainment</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Goodwood Revival has appointed Ark Agency as its lead creative partner. Ark will develop creative work to support event communications and drive awareness and engagement for the festival.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b89_69fcb3d1e6367e88b2610977_goodwood-revival-2024-6966c6074eca8596322649.webp" alt="Goodwood Revival 2024"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Heineken Appoints GumGum for Birra Moretti Christmas Campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Alcohol / Beer)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Heineken has appointed GumGum to run a Christmas campaign for Birra Moretti. GumGum will deliver contextual-led activity designed to place the brand in relevant environments during the festive period.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b90_69fcb3d15fd32ca08676fcad_birra-moretti-new-glassware-christmas-1-6966c6077b13f109047688.jpeg" alt="Birra Moretti Christmas glassware"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Kia Appoints Footballco for Fifa World Cup Campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media / Content Partnership</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Kia has appointed Footballco to deliver its campaign for next year's Fifa World Cup. Footballco will create and distribute campaign activity designed to engage football audiences and build brand visibility around the tournament.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb95fc2f1d7c2c724acea_69fcb95a45317e8ddca33512_swot-analysis-of-kia-kias-advertising-campaign-2019-5987895cbad98544fbe083fc7e15.png" alt="Kia advertising campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Olympia Appoints Truant for Creative Campaigns and Brand Activations</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Entertainment &amp; Leisure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Olympia has appointed Truant to handle creative for campaigns and brand activations. Truant will develop a creative platform and 360 campaign and activate it through partnerships and experiences as the destination launches in phases next year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b9f_69fcb3d2e288db25734de4b6_t5-olympia-6966c607e6729842422804.jpeg" alt="Olympia venue"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Transport for London Reappoints VCCP for Five-Year Creative Contract</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Government / Transport</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Transport for London has confirmed the reappointment of VCCP to manage its creative account for a further five years. VCCP will continue delivering campaigns spanning safety, sustainable travel and revenue growth to support the transport network.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b79_69fcb3d245317e8ddca06c2d_tfl-1-6966c60747634710307141.avif" alt="Transport for London branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Royal Mail Set to Appoint TMW for Creative Account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Logistics &amp; Postal Services</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Royal Mail is set to appoint TMW to its creative account following a pitch process. TMW will take on creative responsibilities as Royal Mail evolves its marketing to support brand and parcel services communications.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24baf_69fcb3d3162fd9ec47e915c6_royal-mail-e1715854202199-6966c608a065d406408236.jpeg" alt="Royal Mail branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Currys Appoints Jellyfish for SEO and Generative Engine Optimisation</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Electronics Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> SEO / GEO</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Currys has appointed Jellyfish to handle SEO and generative engine optimisation. Jellyfish will review search performance across search engines and AI platforms and roll out a programme to improve visibility and identify growth opportunities across paid and organic search signals.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b7c_69fcb3d5f22509d971f3e286_currys-stuffed-6966c60777111432234583.jpeg" alt="Currys store campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">The Travel Corporation Appoints Havas as Global Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Tourism</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated (Creative, Media &amp; Production)</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">The Travel Corporation has appointed Havas as its global agency of record covering creative, media and production. Havas will support growth across core markets and multiple travel brands, with initial work set to launch in 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f24c809d524db24b82_69fcb3d6c20652951fd72f19_1512-13-6966c60767e81673835539.webp" alt="The Travel Corporation imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Unilever Appoints Buttermilk for Creator Programmes Across Tresemmé, Liquid IV and Simple</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Beauty &amp; Personal Care)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Influencer / Creator Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Unilever has appointed Buttermilk to lead creator programmes across Tresemmé UK, Liquid IV and Simple Skincare UK. Buttermilk will develop creator strategies and deliver content programmes designed to build cultural relevance and drive brand growth across the selected brands.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f14c809d524db24b5a_69fcb3d60287c428e0b19695_tresemme-1000x500-1-6966c6073df75026630237.jpeg" alt="Tresemmé product imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Cauldron Foods Appoints Dentsu Creative as Social Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Plant-Based Food)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Cauldron Foods has appointed Dentsu Creative as its social media agency. Dentsu Creative will lead strategy, brand creative and organic social activity built around the "Mix it up" platform to strengthen brand presence across UK social channels.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f14c809d524db24b5e_69fcb3d75fd32ca08676fe34_wz5qyxboxnlvzlr2wdxwa55ttq-6966c6073df4b881493679.avif" alt="Cauldron Foods plant-based products"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Magnum Ice Cream Company Appoints Publicis as Global Media Agency Partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Ice Cream)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">The Magnum Ice Cream Company has appointed Publicis as its global media agency partner. Publicis will deliver data-driven media planning across channels including social, digital promotions and event activation to support brands such as Magnum, Wall's and Cornetto.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bde_69fcb3d7ec24a939a20852c8_magnum-6966c6079e628507623576.jpeg" alt="Magnum ice cream branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">TK Maxx Appoints Omnicom Media to European Media Account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail (Off-Price / Fashion &amp; Home)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">TK Maxx has appointed Omnicom Media to its European media account. Omnicom Media will take responsibility for media planning and buying across multiple European markets with transition expected from Spring 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bf6_69fcb3d8aac99a7f5cf5fea2_tk-1-6966c607c0ac7797393087.jpeg" alt="TK Maxx retail store"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Aurora Wins Project Briefs from The British Academy and Adamson &amp; Partners</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Arts &amp; Culture / Professional Services</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Aurora has won two project briefs, one with The British Academy and another with Adamson &amp; Partners. The agency will deliver project work supporting brand and communications requirements across both organisations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bb9_69fcb3d8c20652951fd7309d_6-british-academy-exterior-may-2015-6966c607804bc610225418.jpeg" alt="The British Academy exterior"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Prime Time Beer Appoints Fan Club for Social-First Content</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Alcohol / Beer)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social / Content</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Prime Time beer has appointed Fan Club to handle content strategy, creation and distribution of social-first content. Fan Club will build always-on social activity designed to grow awareness and engagement for the brand.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24be1_69fcb3d93577f227cab4b00b_beer2-6966c6078309f392936266.jpeg" alt="Prime Time Beer"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">The Boat Race Appoints The PHA Group for Integrated PR, Social and Content</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sport &amp; Events</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated (PR, Social &amp; Content)</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">The Boat Race has appointed The PHA Group to handle integrated PR, social and content. The PHA Group will deliver communications designed to raise visibility, strengthen engagement and support event momentum.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bc6_69fcb3d9f22509d971f3e628_the-boat-race-6966c607a9b5d695536565.jpeg" alt="The Boat Race event"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">BBVA Appoints Omnicom as Full-Funnel Agency Partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Banking)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated (Strategy, Creative, Media &amp; Data)</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">BBVA has appointed Omnicom as its full-funnel agency partner for strategy, creativity, media and data management. Omnicom will lead an omnichannel model designed to integrate capabilities and improve performance across multiple international markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bc3_69fcb3d90287c428e0b197d8_la-vela-imagen-ciudad-1024x629-6966c60770eb3069179331.avif" alt="BBVA headquarters building"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Free AF Drinks Appoints Ace of Hearts for UK Launch Creative</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Non-Alcoholic Drinks)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Free AF Drinks has appointed Ace of Hearts to support its UK launch with strategic and creative advertising. Ace of Hearts will develop work positioning the brand around social freedom and culture, with first campaign activity launching in early 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bd5_69fcb3da0ddeb0aececf57ae_af-drinks-6966c607a445f356240764.jpeg" alt="Free AF Drinks product range"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Joe &amp; The Juice Appoints Spekk as Global Paid Media AOR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (QSR / Cafés)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Paid Social / Paid Search</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Joe &amp; The Juice has appointed Spekk as its global agency of record for paid social and paid search. Spekk will lead paid media across markets to drive store footfall and increase app and loyalty programme downloads.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bf0_69fcb3daa7064ac369ffa1e5_joe-the-juice-6966c60796c3f613357177.jpeg" alt="Joe &amp; The Juice café"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Open University Extends OMD Media Contract for 12 Months</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Education (Higher Education)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">The Open University has extended OMD's media planning and buying contract for an additional 12 months. OMD will continue delivering media strategy and buying services to maintain momentum as the university develops its wider strategy for 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb960c2f1d7c2c724ad07_69fcb95cef93945df99c897d_b25ly21zojkynze1ytrjltrlzdqtngnmzi04n2vjlty0zdhkmdk4ngzlmjphnja4mgrmoc1kzjdmltqw.jpeg" alt="Open University campus"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">UK Government Appoints WPP Media for £1.5bn Media Planning and Buying</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Government</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">The UK government has confirmed WPP Media as the winner of its £1.5bn media planning and buying account. WPP Media will oversee planning and buying for major public service campaigns with a strong emphasis on digital and audience-led delivery.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bfe_69fcb3dbcb26a80bfb8cdb6b_british-government-1536x1024-6966c607b866c713896469.webp" alt="UK Government communications"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Kenvue Appoints WPP and Publicis as Global Agency Network Partners</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Healthcare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated (Creative, Production, Media &amp; Commerce)</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Kenvue has appointed WPP and Publicis as global agency network partners following a review process. WPP will lead creative and production for Kenvue brands excluding Neutrogena, while Publicis will lead media, commerce and technology support and handle Neutrogena's creative and production.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24c0e_69fcb3dcec24a939a20859f3_13-kenvue-nyse-6966c60881a7d587714775.jpeg" alt="Kenvue NYSE listing"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Campari Group Appoints Zenith for Global Media Planning and Buying</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Alcohol / Spirits)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Campari Group has appointed Zenith to handle its global media planning and buying account. Zenith will lead media across major markets including the UK and US to support brands such as Aperol, Campari, Cinzano and Wild Turkey.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bbd_69fcb3df45317e8ddca06d62_zdywnwqwnjytngi4zc00mtuwlthkmdatmjdkmjuzmgiyztzi-camparispritzrecipe-6966c60793d0b397339445.avif" alt="Campari spritz recipe imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Aviva Appoints Saatchi &amp; Saatchi for Creative Account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Insurance)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Aviva has appointed Saatchi &amp; Saatchi as its creative agency following a competitive pitch. Saatchi &amp; Saatchi will take on creative duties to help Aviva evolve its communications and remain connected with customers as market conditions change.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bd1_69fcb3df3ee4f480426bbca8_aviva-6966c607a2d59373820115.avif" alt="Aviva branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Carling Appoints Ready10 as Retained Consumer PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Alcohol / Beer)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Carling has appointed Ready10 as its retained consumer PR agency in the UK following a competitive pitch. Ready10 will deliver earned-first, culture-led campaigns focused on strengthening Carling's profile and building on its long-standing connection with football culture.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24be9_69fcb3df09ffd81873771ac5_carling1-20170201110057242-6966dc2088829375038697.jpeg" alt="Carling beer branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">McCarthy Stone Appoints Tin Man Communications as Retained Consumer Comms Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Property (Retirement Living)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Social / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">McCarthy Stone has appointed Tin Man Communications as its retained consumer communications agency on a six-figure brief. Tin Man will oversee PR, creative campaigns, influencer and social media to challenge misconceptions around retirement living and build stronger brand relevance.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bf3_69fcb3e05fd32ca086770237_casestudies-mccarthystone-image-2-6966dc2092d11451042596.jpeg" alt="McCarthy Stone retirement living development"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Frites Atelier Appoints Frank PR to Lead UK Launch</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Food)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Social / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Fries brand Frites Atelier has appointed Frank PR to lead its UK launch. Frank will manage earned and social strategy, influencer activation and creative campaigns to increase brand consideration.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bf9_69fcb3e05fd32ca08677027e_fb86662148be855d931b37d6c1e5fcbe-6966dc20a65a1319137546.jpeg" alt="Frites Atelier fries brand"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Rifai Appoints Clementine Communications as PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail (Food &amp; Drink)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Lebanese retailer Rifai has appointed Clementine Communications as its PR agency. Clementine will lead media relations, influencer partnerships and seasonal promotions to build awareness and engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24c0a_69fcb3e1f22509d971f3e9cd_al-rifailarge-6966dc20ee4b5655433420.jpeg" alt="Rifai Lebanese retailer"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Nmatic.ai Appoints The Communication Group for Strategic Communications and Profiling</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology (AI)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Creative production studio Nmatic.ai has appointed The Communication Group to deliver a strategic communications and corporate profiling programme. The programme will focus on raising international awareness and supporting potential investment opportunities.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24be4_69fcb3e2b01408e27a4ee9f8_unnamed-2-6966dc20919f5616575434.png" alt="Nmatic.ai creative production studio"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Ramses and the Pharaohs' Gold Exhibition Appoints Instinct for Consumer PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Arts &amp; Culture (Exhibition)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The Ramses and the Pharaohs' Gold exhibition in London has appointed consumer PR agency Instinct. Instinct will oversee communications, media relations, creative campaigns and influencer engagement to boost awareness and increase ticket sales ahead of its February 2026 opening.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bd9_69fcb3e24da105fd59b8efac_2bff2a00-d529-11f0-b3c6-5afc3302643f-6966dc209d7a7432115093.avif" alt="Ramses and the Pharaohs' Gold exhibition"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Longevity Appoints Words+Pixels as Consumer Press Office</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Health &amp; Wellness</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Wellness brand Longevity has appointed Words+Pixels to manage its consumer press office. Words+Pixels will build product awareness and position the founders as leaders in sleep, lifestyle and wellness.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bed_69fcb3e32d2809fea540f4a3_99e2f311bc314137ba8637fae2861be0-00000-6966dc20ae34c307076823.png" alt="Longevity wellness brand"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Merit Beauty Appoints Brandnation as Influencer Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beauty</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Makeup brand Merit Beauty has appointed Brandnation as its influencer agency of record for the UK and Ireland. Brandnation will develop influencer campaigns designed to increase brand awareness and strengthen market presence.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f34c809d524db24bcb_69fcb3e39ee8acada7928684_merit-beauty-reviews-makeup-67ffb0fe70148-6966dc209c109236039287.avif" alt="Merit Beauty makeup products"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Kickers Appoints Earnies as Retained Creative Consumer Comms Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion Retail (Footwear)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Kickers has appointed Earnies as its retained creative consumer communications agency in the UK. Earnies will deliver consumer PR and develop Kickers' 2026 back-to-school campaign across digital, retail, social and PR activations ahead of a summer 2026 launch.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c3c_69fcb3e33577f227cab4b6e2_kickers-219967490726-1e7c-4256-94be-271caea28ad2-6966dc20c8f0b712704959.jpeg" alt="Kickers footwear"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Puma Appoints The Romans to UK PR Agency Roster</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sportswear</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer / Experiential</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Puma has added The Romans to its UK PR agency roster on a retained basis. The Romans will deliver earned, influencer and experiential activity, building on launch work at Hyrox London to support Puma's growing presence in the Hyrox community.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c47_69fcb3e4e6367e88b2610cbe_puma-campaign-marketing-report-one-6966dc20cc832140041934.jpeg" alt="Puma campaign imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Moco Museum Appoints Klaxonn as UK PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Arts &amp; Culture (Museum)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Moco Museum has appointed Klaxonn as its UK PR agency to lead communications for its London modern art venue. Klaxonn will oversee press office activity and creative PR support to build awareness and drive engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c42_69fcb3e5f22509d971f3eb3d_maxresdefault-6966dc20c8788376785251.jpeg" alt="Moco Museum London"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Selco Builders Warehouse Appoints Frank PR for PR and Social Strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail (Construction / Trade)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Selco Builders Warehouse has appointed Frank PR to oversee its PR and social strategy. Frank will manage organic social, press office, crisis communications and campaigns to raise brand awareness among trade audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c4a_69fcb3e5b01408e27a4eeaea_selco-image-1-6966dc210d3d8850608919.jpeg" alt="Selco Builders Warehouse"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Eterniti Appoints Spotlight Communications as Global PR Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Tourism (Holiday Rentals)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Holiday rentals operator Eterniti has appointed Spotlight Communications as its global PR agency. Spotlight will lead global communications across its property brands Bo House and Verbier Exclusive, including press trips, awards, partnerships and media activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c33_69fcb3e5bf36b877e70226b4_chouqui-terrace-2-6966dc20af829769500184.avif" alt="Eterniti holiday rental property"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">NietsCo! and Evolv Collection Appoint Clementine Communications for PR and Campaign Support</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Non-Alcoholic Drinks) / Hospitality</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Creative Campaigns</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Non-alcoholic spirit brand NietsCo! and hospitality group Evolv Collection have appointed Clementine Communications. Clementine will lead creative campaign development and press office support to build awareness for both brands.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c5e_69fcb3e60287c428e0b19cf7_lyqpduguqba5xdfzcdap2nypuu-6966dc2285c20997416892.avif" alt="NietsCo non-alcoholic spirit"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Advanced Therapies Week 2026 Appoints TALA for Strategic Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare (Events)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Strategic Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Advanced Therapies Week 2026 has appointed strategic communications consultancy TALA to support communications ahead of the event. TALA will manage press office activity and broader communications to drive awareness and attendance ahead of the February programme.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c57_69fcb3e7ec24a939a208614a_atw26-1-6966dc2216c26454346920.webp" alt="Advanced Therapies Week 2026"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Nesta Appoints Forster Communications to Promote Start at Home Initiative</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Non-Profit / Research &amp; Innovation</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Strategic Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">UK foundation Nesta has appointed Forster Communications to promote its Start at Home initiative. Forster will deliver strategic communications designed to raise awareness and engage stakeholders nationwide.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c36_69fcb3e823aebc21b77c4015_hq720-6966dc210da6f220620935.jpeg" alt="Nesta foundation"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">ARC Appoints Lemongrass to Handle UK Press and PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Tourism</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Travel brand ARC has appointed Lemongrass to handle UK press and PR. Lemongrass will deliver a strategic campaign across consumer and trade media, including press office activity, media reviews and influencer engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c2d_69fcb3e8f22509d971f3ede4_cabin-porch-cs-large-gallery-preview-6966dc2152d88758009282.jpeg" alt="ARC travel brand cabin imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Earth Rover Program Appoints Atalanta for Global Launch Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Non-Profit / Research</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Strategic Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Earth Rover Program has appointed Atalanta to oversee communications for its global launch on World Soil Day. Atalanta will manage media relations, produce a launch report and support delivery of a global online launch event to build awareness and reach.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c17_69fcb3e9c20652951fd73ccb_38562iwrbnf6tskc5cdatoq8pwu-6966dc212baf2609570135.jpeg" alt="Earth Rover Program launch imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Doritos Appoints The Romans for Global Brand Comms Strategy and Media Relations</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Snacking)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Brand Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Doritos has appointed The Romans to deliver a global brand communications strategy and media relations support. The Romans will support campaigns including the 'Loaded' platform and sports partnership work, alongside creating global toolkits built from creative assets for use across markets.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c51_69fcb3e9c20652951fd73d40_uk1305-doritos-crunchy-desktop-1440x800px-v3-6966dc2248081555822503.png" alt="Doritos crunchy campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">KFC Appoints Here Be Dragons as Consumer Communications Agency for UK and Ireland</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (Fast Food)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">KFC has appointed Here Be Dragons as its consumer communications agency for the UK and Ireland following a competitive pitch. Here Be Dragons will manage consumer comms including campaign activations, partnerships and press office activity from January.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c30_69fcb3eaaff84c2fde93d497_kfc-believe-gravy-6966dc2127c9f746551300.avif" alt="KFC campaign imagery"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Royal Academy of Engineering Appoints Blurred for Integrated Comms Support</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity / Education</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Corporate Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The Royal Academy of Engineering has appointed Blurred to deliver integrated consumer and corporate communications support following a competitive pitch. Blurred will work with the in-house team to promote key moments across the Academy's 50th anniversary period from April 2026 to June 2027.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c3f_69fcb3ea3577f227cab4b993_rae-section-1-top-png-6966dc2185064817734233.webp" alt="Royal Academy of Engineering building"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">University of Lincoln Appoints The Academy for Multichannel Student Campaign Launch</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Education (Higher Education)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Creative Campaigns</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The University of Lincoln has appointed The Academy to support the launch of a multichannel student campaign focused on raising brand awareness. The Academy will deliver a creative launch activation across December and January, including content development and strategic media relations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c14_69fcb3eb4c809d524db2483f_lincoln-uni-100px-6966dc22297e3486535397.jpeg" alt="University of Lincoln campus"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Wingstop Appoints Smarts as PR and Social Agency for Ireland</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (Fast Food)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Wingstop has appointed Smarts as its PR and social media agency for Ireland following a competitive pitch. Smarts will lead social content and strategy, earned media and events to support Wingstop's expansion into Ireland this winter.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c54_69fcb3eb38ed09eca8241086_l-intro-1687882750-6966dc224b85c816017631.jpeg" alt="Wingstop restaurant"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Givenchy Appoints KCD London to Lead UK Media Relations</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Luxury Fashion</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Givenchy has appointed KCD London to handle UK media relations, expanding its existing partnership with KCD New York. KCD London will lead press office support to strengthen brand visibility and engagement across UK media.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c39_69fcb3ecec24a939a208641d_key-visual-6966dc2177640928192842.webp" alt="Givenchy key visual"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Hiyam Wellness Living Appoints Issa PR for Global PR and Marketing</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Health &amp; Wellness (Luxury)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Luxury wellness brand Hiyam Wellness Living has appointed Issa PR to manage its global PR and marketing. Issa PR will oversee media relations, press trips, private events and campaign photography to build international awareness and desirability.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c27_69fcb3edc20652951fd74056_hiyams-1-scaled-6966dc2138885913985732.webp" alt="Hiyam Wellness Living luxury property"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Modern Adventure Pro Cycling Appoints PaceUp Media as International Comms Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sports (Cycling)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Men's professional cycling team Modern Adventure Pro Cycling has appointed PaceUp Media as its international communications agency for the 2026 season. PaceUp will manage sponsorship activation and press office activity to support the team's growth and visibility.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c2a_69fcb3edc2f1d7c2c722a38e_df19eeb2-f4fe-4503-8fb3-ecad72c23317-1118x718-6966dc213531c849347141.jpeg" alt="Modern Adventure Pro Cycling team"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Coco de Mer Appoints The Lifestyle Agency for Integrated Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail (Lingerie)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Influencer / Events</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Lingerie brand Coco de Mer has appointed The Lifestyle Agency to manage its communications activity. The agency will deliver PR, events, influencer work and collaborations to build brand profile and engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c5a_69fcb3edb01408e27a4ef096_coco-banner-1-6966dc225baae752180899.jpeg" alt="Coco de Mer lingerie brand"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">V&amp;A East Appoints Good Culture to Lead Ambassadorship Programme Strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Arts &amp; Culture (Museum)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Talent Partnerships</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">V&amp;A East has appointed Good Culture to lead its ambassadorship programme strategy ahead of the museum's opening in April 2026. Good Culture will deliver communications campaigns and talent partnerships to raise awareness and build anticipation for the new London venue.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb963c2f1d7c2c724ad2b_69fcb95d6575a95fa96994cc_external-render-view-of-the-new-va-east-museum-at-stratford-waterfront-designed-.png" alt="V&amp;A East Museum at Stratford Waterfront external render"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">The Tuck Company Appoints Words+Pixels for Earned Media and Product Launches</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG (Snacks)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Children's snack brand The Tuck Company has appointed Words+Pixels to handle earned media and product launches. Words+Pixels will manage press office activity and launch campaigns to support awareness and trial.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c20_69fcb3ee9ee8acada7928bc4_product-mix01-6966dc216339d204104484.webp" alt="The Tuck Company children's snacks"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Street Works UK Reappoints WA Communications on Three-Year PR and Secretariat Contract</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Trade Association</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Public Affairs</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Street Works UK has reappointed WA Communications to provide strategic PR and secretariat support on a new three-year contract. WA Communications will deliver public affairs, media relations, digital communications and events support to strengthen stakeholder engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c66_69fcb3efe288db25734debbb_swuk-website-blog-6966dc21a9952694350875.png" alt="Street Works UK"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Salko UK Appoints Lucky North for PR and Social Media Support</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Construction / Engineering</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR / Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Mechanical and electrical engineering firm Salko UK has appointed Lucky North to oversee its PR and social media channels. Lucky North will support brand visibility and communications across relevant audiences and platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f54c809d524db24c62_69fcb3efb01408e27a4ef20e_salko-13-copy-6966dc21a406f100030381.jpeg" alt="Salko UK engineering"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Dementech Neurosciences Appoints The PHA Group for Digital Marketing Strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital Marketing (PPC / SEO)</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Dementech Neurosciences has appointed The PHA Group to deliver a digital marketing strategy. The PHA Group will manage PPC and SEO to strengthen online presence and increase qualified leads.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f64c809d524db24c6a_69fcb3f06abf9d57deb16799_shutterstock-2140344421-6966dc22654ca442279020.webp" alt="Dementech Neurosciences healthcare"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">IESYS Appoints Stone Junction for Regional Trade PR and Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology (Industrial / Automation)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> B2B PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> Dec 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">IESYS has appointed technical PR agency Stone Junction to deliver a PR and communications campaign targeting trade media in Romania and the Gulf region. Stone Junction will lead content creation, SEO and regional press activity to increase awareness and credibility.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb962c2f1d7c2c724ad27_69fcb95ec36b6056709bb124_cum-pregatesti-un-salt-despre-iesys-o-companie-de-inginerie-si-transformarea-pri.webp" alt="IESYS industrial technology"></div> </figure> </div> <p class="gn-reveal"><em>Check back next month for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>