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News

Pitch Win: Crown Paints Appoints Dinosaur as Lead Creative Agency

Decorating giant Crown Paints has appointed independent agency Dinosaur as its new lead creative partner, following a competitive pitch process managed by The GO! Network. The appointment spans both the retail and trade sides of the business and reflects Crown’s ambition to drive cultural relevance and brand distinctiveness - particularly with consumers under 40.

October 1, 2025

News

Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner

UK-based not-for-profit lottery operator The Health Lottery has appointed integrated media agency 26PMX as its new lead digital media and performance partner, following a competitive search and selection process managed by The GO! Network. The agency will support strategy, creative, and campaign delivery across key game products including Big Win, Quick Win, All or Nothing, and Instant Win.

October 1, 2025

News

Pitch Win: Mitchells & Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio

Mitchells & Butlers, the UK’s leading operator of pubs and restaurants, has appointed performance agency Tug to lead SEO strategy and execution across its hospitality brand portfolio, following a competitive pitch process managed by The GO! Network. The appointment will support Mitchells & Butlers’ ambition to drive growth in organic traffic and table bookings across brands including Toby Carvery, Harvester, Miller & Carter, All Bar One, and Browns.

September 26, 2025

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Expression

Round-up: Measuring the Impact of your PR activity - How to Start?

From data-driven strategies to the growth of influencer engagement, our experts share the rising trends across the world of PR and how to begin measuring the impact of your PR strategy in relation to wider business objectives.

September 22, 2023

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Expression

Leader’s Perspective: What’s Next for the Legal Sector with Lee Grunnell, Womble Bond Dickinson

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

September 20, 2023

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Network

Does Your Business Need a Purpose? Exploring Purpose-led vs. Mission-led Approaches

When it comes to ‘purpose’ vs ‘mission’ there’s no clear winner - it really does depend on the business. In this blog post, NU Creative explore both approaches in shaping a business strategy to see which makes sense for your company and its audience.

September 14, 2023

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Growth

Round-up: How to Get More from your Creative Strategy

With ever-changing routes and approaches to campaign delivery, when is the right time to inject creativity back into your brand? In this session, our experts share the often, overlooked opportunities to leverage creative outputs across your strategy.

September 8, 2023

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Growth

Round-up: The Fundamentals of a Great Cross-Channel Inbound Campaign

As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns? In this workshop, our experts shared what you need to know before investment.

September 1, 2023

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Expression

4 Ways to Ensure your eCommerce Website is Ready for an Increase in Traffic

Your website is down! What happened? In this blog, Mike Griffiths, Managing Director at Reckless takes you through 4 of the best things you can do, from a tech point-of-view, to mitigate issues happening in that most important period.

August 25, 2023

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Growth

Round-up: How to Strengthen Your Brand Voice - And Common Mistakes to Avoid

As brand reputations become more important than ever, are you keeping your audience connected? In this workshop, we discussed the core tenets of a strong brand voice, the role it can play, and best practise guidance for consistency in your TOV.

August 18, 2023

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News

UK Bathroom Store appoint The Digital Maze to lead on new satellite website launch

The digital eCommerce agency will work with the retailer to create a new online presence after a competitive pitch through GO!.

August 18, 2023

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Growth

Round-up: Organic Marketing – Getting the Best out of your Channel Strategy

In this virtual workshop for marketing leaders, our social, SEO, and content experts share how to supercharge your brand awareness and engagement by making the most of what you’ve already got.

August 11, 2023

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