As brand reputations become more important than ever, are you keeping your audience connected? In this workshop, we’ll discuss the core tenets of a strong brand voice, the role it can play, and best practise guidance for consistency in your TOV.
With 34% of consumers highlighting a business' 'distinct personality' as a key stand out feature - are you making the most out of your TOV?
In this virtual session, our experts discuss some of the practical challenges of implementing a specific brand voice, and what in-house teams need to consider before making any kind of shift, including how to frame your current brand TOV and the avenues you could explore to add real business value.
In this workshop, our panel talk about:
👥 The changing nature of brand-audience relationships, and the ways your brand voice can impact this.
✅ How to evaluate the strength of your existing brand voice across different channels.
🗣️ Practical considerations for strengthening your TOV, and common mistakes to avoid.
📈 Investing in maintaining your brand voice, and measuring success.