Playback: Driving Conversions with your Social Media Strategy

In this workshop, our experts cover the state of play for social media as a marketing channel in 2024, the differing platforms, opportunities, and challenges they present, along with best practise advice for activating your 'social selling' strategy - from UGC to paid partnerships.

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Join a free upcoming strategy session with GO! here

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Tune into this playback to hear all about:

📲 The latest trends in how brands are using differing social platforms like TikTok, Instagram, and more for social selling

⚖️ Balancing community engagement with direct conversion-led tactics through your social channels

✅ The key considerations before investing in social activation, and where to start when measuring the impact of your social strategy

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With thanks to our panel:

• Jack Moore, Head of Social, Hatch

• Laura Selby, Director of Digital, If Agency

• Nigel Agius, Head of Performance, Favoured

• Ines Casas, Social Director, eight&four

• Moderated by Matthew Delooze, Brand Partnerships Manager for FMCG at GO!