Businesses with high brand loyalty scores grow revenue 2.5 times faster than industry competitors - but are you nurturing brand loyalty with your audience the right way?
In this virtual session for marketing leaders, our experts discuss the ever-more competitive nature of brand-audience relationships, what most brands get wrong when trying to build a connection to their audience, and the variety of ways in which brands can build an authentic image and experience for the customers that matter most to them.
On the agenda:
- Getting started – How to assess your brand’s resonance and engagement with your audiences, and the building blocks of an authentic identity
- Building connections – Practical guidance for nurturing your audience through direct engagement, advocacy, branding, and creative activation
- Defining your strategy – Key considerations for a strategy that suits your objectives, resource, and audience
- Next steps – Measuring shifts in your brand-audience relationships, where to invest, and final advice
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Playback - Impactful Inbound - Building Consistent and Engaging Cross-Channel Campaigns
As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns? In this workshop, our experts share what you need to know before investment.
Against The Grain: Marketing Done Differently
The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.
Playback - Joining the Dots Between your Marketing and Digital Strategies
Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.