From re-engaging existing customers to boosting client retention, this workshop covers the ins and outs of creative storytelling that builds stronger connections with your ideal audience - and the questions you need to ask to get started.
In this virtual session, our experts discuss the value of audience re-engagement vs. new audience reach, the most common forms this can take, and the opportunities to re-engage audiences with creative activation - focusing on the power of 'storytelling' for brands.
On the agenda:
🗣 The differentiations between first audience engagements and re-engagement.
💪 How to identify your goals and opportunities in your re-engagement strategy - and the power of utilising creative storytelling.
❌ Common mistakes when activating your own creative campaigns - and how to solve them.
✍️ Best-practise guidance on delivering a strong ‘story’ with your content.
📈 How to measure the value of your investment, and planning your output.