In this session for in-house Brand, Communications, and Marketing leaders, our experts discussed the many ways that dedicated Digital PR efforts can transform your audience perception, and what you need to get started.

As PR professionals drift further away from their 'traditional' roles in an ever digitally influenced landscape - building your brand's online reputation matters now more than ever.

In this virtual session, our experts discuss how PR as a discipline has evolved in recent years, and the growing importance of a strong online ‘footprint’ for brands - including how to frame Digital PR within a wider marketing strategy, and ways to tackle common challenges facing in-house teams online.

On the agenda:

  • Why Digital PR matters – How social proof, buyer scrutiny, and social media is impacting brand-audience relationships
  • What your ‘digital footprint’ says about your brand – Guidance on taking a more comprehensive understanding of your online reputation
  • Common challenges – Best-practise advice for handling common challenges for brands online
  • Investing in reputation – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support

Our speakers: