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Insights

Events

GO! virtual strategy workshops tackle key challenges for our network, from SME business owners to senior marketing leaders.

Upcoming
Past Events
Podcasting for Brands: Hype or Growth Machine?
29 May
9:00 am
Marketing+

Podcasting for Brands: Hype or Growth Machine?

Is podcasting the next big growth channel, or just another content trend?

Virtual
Ended
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The Science of Storytelling: How to Create Emotional Connections with Your Audience
12 Jun
9:00 am
Marketing+

The Science of Storytelling: How to Create Emotional Connections with Your Audience

Great marketing isn’t just about selling - it’s about storytelling. But what makes a story compelling? How do narratives shape consumer decisions?

Virtual
Ended
Read More
The Psychology of Persuasion: How to Craft Email Campaigns That Convert
26 Jun
9:00 am
Marketing+

The Psychology of Persuasion: How to Craft Email Campaigns That Convert

In a world where inboxes are flooded daily, how do you make sure your emails stand out and drive action?

Virtual
Ended
Read More
Brand Panel - Use it or Lose it: Making the Most of your Budget
7 Nov
9:00 am
Marketing+

Brand Panel - Use it or Lose it: Making the Most of your Budget

Join us for an interactive panel discussion with top brand leaders, where we'll explore how to make the most of year-end marketing spend and set your brand up for a successful year ahead.

Virtual
Ended
Read More
PPC Success Blueprint: Strategies for Maximum ROI
31 Oct
9:00 am
Marketing+

PPC Success Blueprint: Strategies for Maximum ROI

In the fast-paced world of digital advertising, mastering PPC (Pay-Per-Click) is essential for maximising return on investment and driving business growth.

Virtual
Ended
Read More
Turning Clicks into Customers with Proven Strategies to Boost E-Commerce Sales
17 Oct
9:00 am
Marketing+

Turning Clicks into Customers with Proven Strategies to Boost E-Commerce Sales

In today’s competitive online landscape, driving traffic to your site is only the first step. Converting those clicks into paying customers and retaining them is where the challenge truly lies.

Virtual
Ended
Read More
First-Time TV Advertising: Success Stories and Proven Strategies for Brands
3 Oct
9:00 am
Marketing+

First-Time TV Advertising: Success Stories and Proven Strategies for Brands

Could TV advertising take your brand to new heights? In this workshop, our industry experts share practical guidance on developing and executing TV advertising campaigns that enhance brand visibility and impact.

Virtual
Ended
Read More
Using biases within your digital marketing to grow conversions up to 89%
26 Sep
10:00 am
From our Network

Using biases within your digital marketing to grow conversions up to 89%

We believe that the Google Messy Middle research is some of the most powerful to be released in the past few years and we want to share the insights with the beauty marketing world.

Virtual
Ended
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Mastering the B2B Sales Cycle: Advanced Insights for Brand Marketers
26 Sep
9:00 am
Marketing+

Mastering the B2B Sales Cycle: Advanced Insights for Brand Marketers

In this workshop, learn how to optimise the B2B sales cycle to enhance brand performance and drive revenue growth with practical guidance from industry experts.

Virtual
Ended
Read More
Duty calls: How to make FCA-friendly language the default in your organisation
18 Sep
1:00 pm
From our Network

Duty calls: How to make FCA-friendly language the default in your organisation

A one-hour virtual event on the 18th of September by Network members Definition.

Virtual
Ended
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Digital Done Proper
17 Sep
3:00 pm
From our Network

Digital Done Proper

How Yorkshire Tea Reached #1! This Q&A session will reveal the digital strategies implemented for Bettys and Taylors of Harrogate that propelled Yorkshire Tea to become the nation's favourite brand.

In Person
Ended
Read More
AI in Marketing - The Dos and Don'ts for Success
17 Sep
9:30 am
From our Network

AI in Marketing - The Dos and Don'ts for Success

Are you ready to boost your productivity with AI tools but you’re cautious of the potential pitfalls? This session will provide you with the knowledge and tools to adopt AI in your marketing activities effectively and responsibly.

In Person
Ended
Read More
Integrating Web Development with Digital Marketing Strategies
12 Sep
9:00 am
Marketing+

Integrating Web Development with Digital Marketing Strategies

Your website should be more than just a shopfront. In this workshop, we discuss how integrating web development with digital marketing can enhance brand presence and drive stronger conversions.

Virtual
Ended
Read More
AI Takes Flight: Data & AI Cloud Solutions for Personalisation in Travel & Hospitality
10 Sep
9:30 am
From our Network

AI Takes Flight: Data & AI Cloud Solutions for Personalisation in Travel & Hospitality

An in-person learning session at Google London, tailored for travel and hospitality leaders. Experts in Data, AI, and Machine Learning will showcase tools and use cases to leverage Data & AI Cloud solutions for personalised customer experiences.

In Person
Ended
Read More
The Rise of Purpose-Driven PR: Communicating your Brand’s Values
5 Sep
9:00 am
Marketing+

The Rise of Purpose-Driven PR: Communicating your Brand’s Values

In this workshop, our industry experts share how to develop and execute purpose-driven PR campaigns that align with your brand’s values and resonates with today’s socially conscious consumers.

Virtual
Ended
Read More
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