<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abe524f55e9595fe5d2_673ca164dc0e14c1ae46be40_2.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Truth About PPC: Debunking the Myths &amp; Challenges</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 January 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 30 Jan 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">This virtual workshop will separate fact from fiction, providing actionable strategies to help you <strong>navigate the complexities of PPC advertising</strong>.</p> <p class="gn-reveal">Join our expert panel as they debunk common myths, address real-world challenges, and share insights on how to maximize ROI, optimise ad spend, and achieve measurable results. Whether you're just starting or looking to refine your PPC strategy, this session will provide you with the tools to unlock your full potential.</p> <p class="gn-reveal"><strong>Duration: 1 Hour</strong></p> <h2 class="gn-reveal">On the Agenda</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key topics covered in this session.</h4> <ul> <li><strong>Myth-Busting:</strong> Uncover the truth about common PPC misconceptions, from cost concerns to audience targeting myths.</li> <li><strong>Overcoming Challenges:</strong> Explore practical solutions to rising CPCs, competition, and evolving platform rules.</li> <li><strong>Best Practices for PPC Success:</strong> Learn techniques for creating ad copy and landing pages that convert.</li> <li><strong>Balancing Budget and ROI:</strong> Discover how to maximise results while staying within budget, whether large or small.</li> <li><strong>Measuring Campaign Performance:</strong> Understand the key metrics that matter most and how to use them to refine your strategy.</li> </ul> </aside> <h2 class="gn-reveal">Why Attend?</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Reasons to join this session.</h4> <ul> <li><strong>Expert Insights:</strong> Learn directly from PPC specialists who have successfully tackled myths and challenges in digital advertising.</li> <li><strong>Practical Takeaways:</strong> Walk away with strategies to optimise your campaigns and drive better results.</li> <li><strong>Real-World Case Studies:</strong> Hear how brands have achieved growth by busting PPC myths and adopting smarter tactics.</li> <li><strong>Interactive Q&amp;A:</strong> Get answers to your pressing PPC questions in real time.</li> <li><strong>Networking Opportunities:</strong> Connect with like-minded marketers and professionals navigating similar challenges.</li> </ul> </aside> <h2 class="gn-reveal">Who Should Attend?</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>This session is for you if you are.</h4> <ul> <li><strong>Digital Marketing Managers</strong></li> <li><strong>PPC Specialists and Paid Media Professionals</strong></li> <li><strong>Business Owners exploring PPC for growth</strong></li> <li><strong>Marketing Strategists and Analysts</strong></li> <li><strong>Anyone curious about getting better results from their PPC campaigns</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Anna Simpson</span> <span class="gn-speaker__role">Head of Paid Media &amp; Operations · Cedarwood Digital</span> <a href="https://www.linkedin.com/in/annamsimpson/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">George Stolton</span> <span class="gn-speaker__role">Head of Biddable · ROAST (part of TIPi Group)</span> <a href="https://www.linkedin.com/in/george-stolton-30a148151/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Samantha Smith</span> <span class="gn-speaker__role">Senior Digital Marketing Manager · Optix Solutions</span> <a href="https://www.linkedin.com/in/samantha-smith-1664366b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sophie Fell</span> <span class="gn-speaker__role">Head of Paid Media · Liberty Marketing</span> <a href="https://www.linkedin.com/in/sophiefellppc/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Abbie Law</span> <span class="gn-speaker__role">Senior Paid Media Strategist · Summit - Changemakers in Online Retail</span> <a href="https://www.linkedin.com/in/abbie-law-722563167/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Benjamin Ladbrook</span> <span class="gn-speaker__role">PPC Lead · Space &amp; Time</span> <a href="https://www.linkedin.com/in/benjamin-ladbrook-87718635" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong>Don't let PPC myths hold you back</strong>. Join us to discover the truth and unlock your campaigns' full potential.</p> <p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-the-truth-about-ppc---debunking-the-myths-challenges" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/how-integrated-ai-can-accelerate-your-brands-growth" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How Integrated AI Can Accelerate Your Brand&#39;s Growth</span> <span class="gn-related__excerpt">Access this on-demand session covering AI tools, real-world case studies, and the key metrics agencies need to drive ROI and scale faster.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-new-funnel-investing-in-an-effective-organic-content-strategy-in-2022" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The New Funnel - Investing in an Effective Organic Content Strategy in 2022</span> <span class="gn-related__excerpt">Expert panel covers SEO, educational content, and channel investment to help agencies build a smarter organic funnel that delivers real ROI.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/new-media-new-you-how-to-win-the-campaign-for-brand-visibility" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">New Media: How to Win the Campaign for Brand Visibility</span> <span class="gn-related__excerpt">UGC, podcasts, EGC, and influencer tactics unpacked in one hour. 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