<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9cd94d00ddfd0cace9_modernising-20digital-20marketing-20for-20legacy-20industries.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Modernising Digital Marketing for Legacy Industries</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>23 November 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 23 Nov 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">For brands rooted in traditional practices, <strong>bringing your digital strategy into the modern day</strong> can feel like an insurmountable challenge.</p> <p class="gn-reveal">In this virtual session, our expert discuss the <strong>common challenges</strong> facing marketers within 'legacy' brands and industries <strong>when it comes to digital performance and online marketing</strong>, along with the possibilities for in-house teams to get the ball rolling on <strong>a more modern approach to their strategy</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>What this session covers</h4> <ul> <li><strong>The challenge.</strong> Why certain industries and businesses struggle with maintaining a competitive edge online, and what this means for your marketing strategy.</li> <li><strong>Exploring the options.</strong> From websites to data and analytics, we'll highlight some of the overlooked opportunities to modernise your digital strategy.</li> <li><strong>Framing your strategy.</strong> The major considerations when defining what you need to prioritise for your own organisation before investing further.</li> <li><strong>Maintaining modernity.</strong> Building a sustainable process for continuously improving your strategy, demonstrating ROI, and investing in resource.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nick Hayhoe</span> <span class="gn-speaker__role">SEO Consultant · Fountain Partnership</span> <a href="https://www.linkedin.com/in/nickroberthayhoe/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rob Dando</span> <span class="gn-speaker__role">Managing Director and Co-founder · Finally Agency</span> <a href="https://www.linkedin.com/in/robertdando/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jordan Brownlie</span> <span class="gn-speaker__role">Brand Partnerships Manager · The GO Network</span> <a href="https://www.linkedin.com/in/jordanbrownlie/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/joining-the-dots-between-your-marketing-and-digital-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Joining the Dots Between your Marketing and Digital Strategies</span> <span class="gn-related__excerpt">Siloed tactics limit growth. 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