Panel - Cross-Industry Marketing Leadership Strategies for 2024

For many senior marketers, keeping up with trends and opportunities that they see in their own industry can be difficult enough. However, whilst many challenges for marketing leadership may stay the same, there are also plenty of opportunities to be found when exploring the latest trends facing your peers across different sectors.

But what can we learn from the experiences of marketers outside of our own sectors?

In this panel discussion, our panel of senior in-house marketers from all corners of the industry landscape join us to share their perspectives on the opportunities, road bumps, and considerations ahead for a rapidly evolving profession.

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Key points on the agenda:

• Introduction – our panel give an introduction to their own experiences as senior marketing leaders

• The state of play – the key challenges, differences, and commonalities between marketers across different industries right now

• Cross-industry learnings – how to keep up with changing trends and expectations, and keeping inspired by exploring what other sectors are up to

• Starting fresh – Q&A with our panel, and advice for senior marketers heading into a new industry

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Speakers coming soon!

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – reserve your place today.

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