<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abbd2ff6bc04ab43cbc_66140d9c9df84ee44f298d51_Event%2520Headers%2520%2520(3)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Social as a Search Engine - Finding a Strategy that works for you</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>9 May 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 9 May 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Virtual Session</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">From searching for recommended products to ideas for days out to exploring and evaluating different services, <a href="https://www.tintup.com/state-of-community-powered-marketing/">recent studies</a> have found that the majority of consumers are now using social media as a search engine.</p> <p class="gn-reveal">But what tactics are going to work best for <strong>your</strong> business?</p> <p class="gn-reveal">Whether you're looking to enhance your visibility in social search or leverage your social media for better SEO performance, this workshop will give you the key opportunities, challenges, and considerations that go into building a social media and SEO strategy that works for your brand.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this workshop covers</h4> <ul> <li><strong>How social media became a search engine.</strong> And what this means for different brands.</li> <li><strong>The options for leveraging your social media presence</strong> for discoverability and SEO.</li> <li><strong>What to consider before investing in a specific approach</strong> to your social media search strategy, and best practise for different platforms like TikTok, Pinterest, Instagram and more.</li> <li><strong>Q&amp;A with our panel</strong> of SEO and social media experts.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jonathan Argile</span> <span class="gn-speaker__role">Business Director - SEO &amp; CRO · All Response Media</span> <a href="https://www.linkedin.com/in/ACoAAAekl1YBmUGvVHHCWnvXKiH3CnDwaxXgkFI" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lee Fuller</span> <span class="gn-speaker__role">CEO · Flaunt Digital | B Corp™</span> <a href="https://www.linkedin.com/in/ACoAAAaCSY0BgKtNKwsxZ0oir4Mc3YqAEyTABxI" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Aimee Metcalf</span> <span class="gn-speaker__role">Senior Organic Performance Manager · ROAST</span> <a href="https://www.linkedin.com/in/ACoAAC_CeggBgDVv97Uz9d7wRgd99nDbzeA48b8" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Mia Gardner</span> <span class="gn-speaker__role">Organic Social Manager · Vagabond Digital</span> <a href="https://www.linkedin.com/in/mia-gardner/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Barnaby St Anton</span> <span class="gn-speaker__role">Digital Marketing Manager · Optix Solutions</span> <a href="https://www.linkedin.com/in/barnaby-st-anton/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ger Hayden</span> <span class="gn-speaker__role">Head of Client Success · Core Optimisation</span> <a href="https://www.linkedin.com/in/gerhayden/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. 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