Building a Great TV Ad for a Fraction of the Budget with Dog Cat & Mouse

GO! Network ‘Deep Dives’ are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.

A 'limited budget' can all too often lead to brands settling for TV ads devoid of ambition, impact, scale and effectiveness.

In this exclusive virtual roundtable for senior marketing leaders in our community, creative and media experts Dog Cat & Mouse share the key components - backed by research and behavioural science - that make a great TV advert.

Join the team to explore some of the most impactful ads in recent years, learn what "low ambition advertising" looks like, and learn the 10 major ways that your brand can create impactful advertising on a challenging budget.

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WHAT'S COVERED

During this 1-hour Deep Dive, the team will cover:

• The key components of great and effective TV advertising.

• Where brands with challenging budgets go wrong.

• The 10 opportunities such brands can adopt to create more powerful TV adverts.

• Q&A (20 mins)

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SPEAKERS

Steve Stokes, Planning Partner, Dog Cat & Mouse

Jo Tanner, Creative Partner, Dog Cat & Mouse

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This session is free to join, but spaces are limited - reserve your space, and we'll confirm your invitation as soon as registration is open.