<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac1a3e1aec4b07931e2_651d7ee119ccfa8b7ba0fd01_612f8454e8010f49dd848fec_Blog%252520covers%252520(5).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Why You Need a Single Customer View</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>23 September 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 23 Sept 2021 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Despite living in a connected world, conversations between organisations and their customers are becoming more and fragmented while the number of communication and contact systems is growing with systems becoming more disparate ranging from social media, webchat through to SMS and review sites.</p> <p class="gn-reveal">Join our webinar hosted by Gnatta, to discover the numerous commercial and operational impacts, having a single customer viewpoint can provide your business with to gain competitive advantage.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Commercial and operational impact.</strong> How having a single customer communication viewpoint can impact your business across multiple commercial and operational factors (efficiency, cost effectiveness, customer service, system consolidation, overseeing multiple location activity, identification of skills gaps and customer profiles)</li> <li><strong>Digital transformation.</strong> The contribution a single customer communication view makes to organisations undergoing digital transformation</li> <li><strong>Getting started.</strong> How to initiate and set up a single customer communication viewpoint in your organisation cost effectively and minimising risk</li> </ul> </aside> <p class="gn-reveal">The session will also include a case study from a leading cosmetics brand about how their use of Gnatta has helped them through 2020 and 2021!</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Gary Lloyd</span> <span class="gn-speaker__role">FM Outsource</span> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Anthony Coleman</span> <span class="gn-speaker__role">AO.com</span> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jack Barmby</span> <span class="gn-speaker__role">Gnatta</span> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-a-z-of-customer-excellence" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The A-Z of Customer Excellence</span> <span class="gn-related__excerpt">Build a CX strategy that turns clients into advocates. 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