<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac1c434b9e762a2426c_651d7ee0b5feb56393bbc7c0_631f5544f0b2a8744635d4a5_Event%252520Headers%252520-%252520August%252520and%252520September%252520(8)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">When and How to Invest in Account-Based Marketing</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 October 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 13 Oct 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Account-Based Marketing and Inbound, a match made in heaven. So why do only 17% of marketers have an Account-Based Marketing (ABM) strategy in place?</p> <p class="gn-reveal">In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists will share when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda</h4> <ul> <li><strong>The rise of ABM.</strong> How ABM is being implemented across different industries and businesses.</li> <li><strong>Defining your Approach.</strong> Framing your resource, teams, and potential opportunities for ABM to support your wider strategy.</li> <li><strong>When and How to Invest in ABM.</strong> Practical guidance for your own ABM strategy.</li> <li><strong>Next steps.</strong> Measuring performance, specialist support, and final considerations for your strategy.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Julia Payne</span> <span class="gn-speaker__role">Co-Founder · Incisive Edge</span> <a href="https://www.linkedin.com/in/ACoAAAUypnIB4unC7K075vwH8nURjO6HbXkgWT4?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3BU4Hxw4jeR7OPZGkmvzH2Ow%3D%3D" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Graham Reed</span> <span class="gn-speaker__role">Director, Business Creation · Ice Blue Sky</span> <a href="https://www.linkedin.com/in/ACoAAABK2DkBJYK8j9PUlzYGqcTj9Ojltln3ch0?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3BU4Hxw4jeR7OPZGkmvzH2Ow%3D%3D" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alex Tucker</span> <span class="gn-speaker__role">Strategy Director · Miramar Agency</span> <a href="https://www.linkedin.com/in/ACoAAAGqVlUBLqce6n7OhBMNz3qrzArRAxZqlSs?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3BU4Hxw4jeR7OPZGkmvzH2Ow%3D%3D" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-ux-to-supercharge-your-digital-marketing-performance" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in UX to Supercharge your Digital Marketing Performance</span> <span class="gn-related__excerpt">Prove UX investment to stakeholders, benchmark your site or app performance, and get practical optimisation steps from agency experts at The</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-abm---what-it-is-why-it-matters-and-how-to-approach" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: ABM – What it Is, Why it Matters and How to Approach</span> <span class="gn-related__excerpt">B2B agencies share expert frameworks on the three ABM models, who they suit, and the practical steps to build account-based marketing into y</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-inbound-a-consolidated-approach-to-your-lead-generation-strategy-1390c" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Inbound - A Consolidated Approach to your Lead Generation Strategy</span> <span class="gn-related__excerpt">Align channels, prioritise the right metrics, and close performance gaps with a full-funnel approach to inbound lead generation that drives </span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-5-ways-to-get-more-from-your-marketing-data" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Ways to Get More from your Marketing Data</span> <span class="gn-related__excerpt">Stop drowning in vanity metrics. Agency experts share 5 proven ways to unify siloed data, extract real insights, and prove ROI to your C-sui</span> </a> </li> </ul> </aside>