<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac08fe38662e3c2de27_651d7edf4d1202b303a2384b_632083d99a7338b71d0964a5_Event%252520Headers%252520-%252520August%252520and%252520September%252520(9).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Updating your Brand Strategy for a New Landscape</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 October 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 20 Oct 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Is your business strategy the same as it was two years ago? How about your brand?</p> <p class="gn-reveal">If - like many organisations - your business has undergone transformative changes in recent times, it might be time to refresh your brand strategy. In this session for marketing, branding, and communications leaders, our experts will share the ways audience behaviour has changed, the common challenges marketers are facing right now, and what you need to refresh your brand strategy in a new industry landscape.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>A changing landscape.</strong> The trends and changes to brand-audience engagement in recent years, and what this means for your business.</li> <li><strong>Routes to refresh.</strong> The opportunities available to marketers looking to consolidate or update their brand strategy across research, creative, communications, and more.</li> <li><strong>Updating your strategy.</strong> Practical guidance and common pitfalls for businesses in any brand strategy effort.</li> <li><strong>Looking ahead.</strong> How to future-proof your brand strategy, investing in external expertise, and final advice.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">David Newton</span> <span class="gn-speaker__role">Founder &amp; Creative Director · BGN</span> <a href="https://www.linkedin.com/in/david-newton-60700917/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alexa Arrowsmith</span> <span class="gn-speaker__role">Founding Partner · Monkey See</span> <a href="https://www.linkedin.com/in/alexa-arrowsmith-76704912/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Katy Clarkson</span> <span class="gn-speaker__role">Head of Planning · december19</span> <a href="https://www.linkedin.com/in/katyclarkson/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/a-z-of-updating-your-brand-strategy-for-a-new-landscape" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Brand Strategy A-Z - Updating Your Strategy for a New Landscape</span> <span class="gn-related__excerpt">85% of marketers report surging demand for brand content. 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