<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70e9005ac4ff9dfbcfaf_event-banner-68f79e2978b61081002009.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">Share your Expertise: Panel Opportunity 12th February 2026</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 October 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Social media has evolved far beyond engagement and awareness, it's now a primary channel for conversion. From TikTok Shop to Instagram Shopping and YouTube's growing commerce features, brands are turning social platforms into powerful sales engines.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Speaker Opportunity</div> <h4>"Social Commerce at Scale"</h4> <ul> <li><strong>Event Date:</strong> Thursday 12th February 2026</li> <li><strong>Format:</strong> Virtual Panel Discussion (1 hour, hosted via Microsoft Teams)</li> <li><strong>Moderator:</strong> TBC</li> </ul> </aside> <h2 class="gn-reveal">Event Overview</h2> <p class="gn-reveal">In this session, we'll bring together agency experts in social, performance, and creative strategy to explore how to make social commerce work at scale.</p> <p class="gn-reveal">The discussion will uncover how algorithms are influencing purchasing behaviour, how storytelling and authenticity drive conversion, and how paid, influencer, and content strategies are converging to deliver measurable ROI.</p> <p class="gn-reveal">Attendees will leave with practical insights on creating social content that sells, integrating commerce into campaigns, and building a measurable path from content to conversion.</p> <h2 class="gn-reveal">What the Session Will Cover</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Topics</div> <h4>Social Commerce at Scale</h4> <ul> <li><strong>The evolution of social commerce:</strong> where content meets conversion.</li> <li><strong>Best-practice approaches</strong> to TikTok Shop, Instagram Shopping, and other platform-native tools.</li> <li><strong>Creative strategy and storytelling</strong> in shoppable content.</li> <li><strong>Balancing authenticity</strong> with sales objectives.</li> <li><strong>Tracking performance</strong> and demonstrating commercial impact.</li> </ul> </aside> <h2 class="gn-reveal">Who We're Looking For</h2> <p class="gn-reveal">We're inviting <strong>senior agency leaders and social specialists</strong> with hands-on experience in building and scaling social commerce campaigns. Ideal speakers will be able to share real-world insights, learnings, and examples of how their teams have turned social platforms into measurable sales channels.</p> <p class="gn-reveal">You might be someone who has:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Ideal speaker profile</div> <h4>You might be someone who has:</h4> <ul> <li><strong>Built or led social commerce strategies</strong> for brands across TikTok, Instagram, or YouTube.</li> <li><strong>Delivered shoppable content</strong> that combines creativity with commercial performance.</li> <strong><li>Balanced paid, influencer, and organic activity</strong> to maximise conversion.</li> <li><strong>Developed social-first strategies</strong> that connect content, community, and commerce.</li> <li><strong>Measured and optimised social commerce performance</strong> through data-led insights.</li> </ul> </aside> <p class="gn-reveal">This is a <strong>panel discussion,</strong> not a presentation. We're looking for speakers who can bring experience, perspective, and practical examples to an open conversation about what's driving success (and what's not) in social commerce today.</p> <h2 class="gn-reveal">About the Event Format</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Format details</div> <h4>Virtual Panel Discussion</h4> <ul> <li><strong>Duration:</strong> 1 hour</li> <li><strong>Structure:</strong> 5-minute intro, 40-minute panel discussion, 10-minute Q&amp;A, 5-minute wrap-up.</li> <li><strong>Location:</strong> Virtual (Microsoft Teams)</li> <li><strong>Audience:</strong> A mix of agency peers, brand marketers, and prospective members across The GO Network community.</li> <li><strong>Follow-Up:</strong> A recording of the event and summary article will be published on The GO Network website and Community Hub post-event.</li> </ul> </aside> <h2 class="gn-reveal">Interested in Speaking?</h2> <p class="gn-reveal">If your agency has experience in social commerce, platform innovation, or content that converts, we'd love to hear from you.</p> <p class="gn-reveal">Please <strong>complete the short form below</strong> to express your interest, our Partnerships and Marketing teams will be in touch to confirm speaker line-up and next steps.</p> </div></div>