<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abd433a7aea0df138de_67b76322eb70a1a592f079f8_26.06%2520-%2520The%2520Psychology%2520of%2520Persuasion%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Psychology of Persuasion: How to Craft Email Campaigns That Convert</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 26 Jun 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Join this session to discover the psychology behind high-converting email campaigns.</p> <p class="gn-reveal">Learn how to craft subject lines that grab attention, write compelling copy that persuades, and use data-driven personalisation to improve results. Featuring insights from email marketing experts, this session will equip you with the strategies needed to maximise engagement and conversions.</p> <p class="gn-reveal"><strong>Duration: 1 Hour</strong></p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">On the Agenda:</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>The Science of Persuasion</strong></div> <div class="gn-agenda__detail-meta">How psychology impacts email engagement.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>Subject Lines That Get Opened</strong></div> <div class="gn-agenda__detail-meta">Crafting headlines that stand out.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>Email Copy That Converts</strong></div> <div class="gn-agenda__detail-meta">Writing messages that drive action.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>Personalisation &amp; Segmentation</strong></div> <div class="gn-agenda__detail-meta">Sending the right message at the right time.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>A/B Testing &amp; Optimisation</strong></div> <div class="gn-agenda__detail-meta">Practical tips to improve email performance.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title"><strong>Success Stories</strong></div> <div class="gn-agenda__detail-meta">Brands doing email marketing right.</div> </div> </div> </div> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Why Attend?</h4> <ul> <li><strong>Learn the science behind email marketing success.</strong></li> <li><strong>Discover practical techniques to improve open and click-through rates.</strong></li> <li><strong>Hear real-world examples of brands transforming their email strategy.</strong></li> <li><strong>Get expert insights and participate in a live Q&amp;A.</strong></li> </ul> </aside> <h3 class="gn-reveal">Who Should Attend?</h3> <p class="gn-reveal">Heads of Marketing &amp; Growth Marketers, Email Marketing &amp; CRM Specialists, Content &amp; Copywriting Professionals, Anyone Looking to Improve their Email Marketing Results.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Chloe Richards</span> <span class="gn-speaker__role">Email Marketing Strategist · I-COM</span> <a href="https://www.linkedin.com/in/chloe-richards-0a5b55187/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jessica Harrison</span> <span class="gn-speaker__role">Head of Marketing · Pomegranate Media</span> <a href="https://www.linkedin.com/in/jessica-harrison-1808a4116/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><em>Available on demand post-event.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-the-psychology-of-persuasion-how-to-craft-email-campaigns-that-convert" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: The Psychology of Persuasion - How to Craft Email Campaigns That Convert</span> <span class="gn-related__excerpt">Agency experts break down subject lines, copy, personalisation, and A/B testing tactics that turn crowded inboxes into client wins.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-ai-personalisation-at-scale" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: AI Personalisation at Scale</span> <span class="gn-related__excerpt">Watch this GO Network session to master AI personalisation tools, metrics, and how to balance automation with creativity across email, media</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-rise-of-purpose-driven-pr-communicating-your-brands-values" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Rise of Purpose-Driven PR: Communicating your Brand’s Values</span> <span class="gn-related__excerpt">Sceptical consumers demand authenticity. 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