<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa6bcf67345ed32c77ec90_6978a309e658334c9c057059_Feb%2520-%2520The%2520Fundamentals%2520of%2520Agency%2520New%2520Business%2520for%25202026%2520-%2520Banner.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Fundamentals of Agency New Business for 2026 - February Session</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>5 February 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 5 Feb 2026 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Virtual</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">According to recent data mapping, there are now over 26,000 agencies in the UK. Standing out and winning the right kind of new business has never been harder or more important.</p> <p class="gn-reveal">As a leading marketing intermediary, with the experience of managing <strong>over 1500</strong> successful agency selection processes, The GO Network has a unique vantage point on the consistencies and best practise demonstrated by agencies who are winning at new business.</p> <p class="gn-reveal">In this one hour virtual workshop, <strong>Gareth Oakley, CEO and Co-Founder of The GO Network</strong>, will deliver a practical and experience-led walkthrough of what successful agencies are doing differently.</p> <p class="gn-reveal">From strengthening your new business structure, qualifying opportunities more effectively, and tailoring creds, to pitching confidently and closing deals with clarity, this session will give you the frameworks, tools and mindset shifts needed to win more of the work you actually want to win.</p> <p class="gn-reveal">Whether you are a Founder, Managing Director, Commercial Lead or New Business Lead, this workshop is designed to help you refine your approach for 2026 and build a more consistent, profitable new business pipeline.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Who Should Attend</div> <h4>This workshop is for agency leaders and growth teams.</h4> <ul> <li><strong>Agency Founders and Owners.</strong></li> <li><strong>Managing Directors and Commercial Leads.</strong></li> <li><strong>New Business and Growth Leaders.</strong></li> <li><strong>Anyone responsible for building and converting an agency new business pipeline.</strong></li> </ul> </aside> <h2 class="gn-reveal">What We Will Cover</h2> <h3 class="gn-reveal">The Core New Business Flow Chart</h3> <p class="gn-reveal">How to build a consistent, scalable new business engine covering enquiry channels, always on activity, effective tools, true source tracking, ownership and incentives.</p> <h3 class="gn-reveal">Prequalification</h3> <p class="gn-reveal">How to score opportunities objectively and avoid the fame versus fortune trap so you only pursue work with real commercial value.</p> <h3 class="gn-reveal">Creds and Proposition</h3> <p class="gn-reveal">How to build a compelling, tailored creds bank that shows authority, answers the challenge and brings your agency personality to life.</p> <h3 class="gn-reveal">Intro Calls, Pitches and Follow Ups</h3> <p class="gn-reveal">How to run structured, confident conversations with clear agendas, the right people, strong closes and memorable follow ups.</p> <h3 class="gn-reveal">Proposals</h3> <p class="gn-reveal">How to create focused, budget aligned proposals with clear delivery timelines and personalised teams that win client confidence.</p> <h3 class="gn-reveal">Contracts and Terms</h3> <p class="gn-reveal">How to manage sign off processes, strengthen your terms and structure commercials that protect value and support upfront billing.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Format of the Session</h2> <p class="gn-reveal">This is a presentation led workshop that combines strategic insight with practical examples, guided frameworks and live commentary, with opportunities for questions throughout.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Session breakdown</h4> <ul> <li><strong>Short scene setting</strong> on the state of the agency market and common new business pitfalls.</li> <li><strong>Walkthrough</strong> of the core new business framework and scoring approach.</li> <li><strong>Deep dive</strong> into creds, pitches, proposals and closing.</li> <li><strong>Key takeaways, Q&amp;A</strong> and signposting to follow up resources.</li> </ul> </aside> <h2 class="gn-reveal">Why Attend Now</h2> <p class="gn-reveal">By the end of the session you will have a clear picture of where your current new business approach is strong, where it is leaking time and value, and what to change first in order to win more of the right opportunities in 2026.</p> <p class="gn-reveal"><strong>Places are limited to keep the session practical and interactive. Reserve your spot to secure your place.</strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-fundamentals-of-agency-new-business-for-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Fundamentals of Agency New Business for 2026</span> <span class="gn-related__excerpt">Gareth Oakley shares proven frameworks on prequalification, creds, pitching and proposals, helping agency leaders build a consistent, profit</span> </a> </li> <li class="gn-related__item"> <a href="/articles/share-your-expertise-panel-opportunity-12th-february-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Share your Expertise: Panel Opportunity 12th February 2026</span> <span class="gn-related__excerpt">The GO Network is seeking senior agency leaders for a virtual panel on 12 February 2026. Share real-world social commerce expertise and appl</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-workshop-managing-projects-for-profitability" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency Workshop: Managing Projects For Profitability</span> <span class="gn-related__excerpt">Winning the work is only half the battle. This session covers scoping, scope creep, amends, and using your team and tech to protect agency m</span> </a> </li> <li class="gn-related__item"> <a href="/articles/every-pitch-counts---driving-more-qualified-new-business-opportunities-for-your-agency" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Every Pitch Counts - Driving More Qualified New Business Opportunities for your Agency</span> <span class="gn-related__excerpt">From lead scoring to final proposals, The GO Network shares what agencies consistently get wrong across every pitch stage, and how to fix it</span> </a> </li> </ul> </aside>