<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abb6c52bba5fef11bab_651d7edcc45e9e3176c70a0a_6304df59a987cb7a9492e4d1_Event%252520Headers%252520-%252520August%252520and%252520September%252520(5)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Standing Out from the Market with Visual Branding</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 September 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 21 Sept 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Is your visual identity separating you from the crowd?</p> <p class="gn-reveal">In this session for marketing and brand leadership teams, our branding experts will share how to assess the impact of your visual identity, build a consistent visual brand across your digital and offline collateral, and strengthen your brand identity to build better connections with your audience.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>We'll cover:</h4> <ul> <li><strong>The Impact of a Visual Identity.</strong> How visual branding affects your audience, awareness, and performance across your strategy.</li> <li><strong>The Challenge.</strong> Opportunities and challenges for different businesses when it comes to a visual brand, key considerations, and how to evaluate the need to update your visual brand.</li> <li><strong>Executing a Strategy.</strong> How to successfully run a visual brand update project, aligning your internal and external stakeholders, common mistakes, and investing in your visual branding.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Greg Jolley</span> <span class="gn-speaker__role">Executive Client Director · Stocks Taylor Benson</span> <a href="https://www.linkedin.com/in/gregjolley/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Laura Weldon</span> <span class="gn-speaker__role">Creative Director &amp; Founder · StudioLWD</span> <a href="https://www.linkedin.com/in/laura-weldon-80a04624/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Phil Marshall</span> <span class="gn-speaker__role">Group CEO · stm_group</span> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation. Register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-how-to-strengthen-your-brand-voice-and-common-mistakes-to-avoid" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Strengthen Your Brand Voice - And Common Mistakes to Avoid</span> <span class="gn-related__excerpt">TOV consistency frameworks, expert workshop insights, and the brand voice pitfalls that cost agencies clients and creative credibility.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2024</span> <span class="gn-related__excerpt">Avoid common PPC mistakes and unlock campaign insights that power SEO, brand awareness, and customer intelligence across your full agency of</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-the-foundations-of-a-strong-brand-architecture-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: The Foundations of a Strong Brand Architecture for your Business</span> <span class="gn-related__excerpt">Six core principles to build a coherent brand hierarchy, avoid dilution across sub-brands, and maintain consistency as your agency scales.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/evolution-vs-revolution-defining-and-refining-your-brand-identity" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Evolution or Revolution: Defining and Refining your Brand Identity</span> <span class="gn-related__excerpt">Branding experts share the triggers, timeframes, and critical mistakes to avoid so your agency can guide clients through a refresh or full r</span> </a> </li> </ul> </aside>