Join this session to discover the psychology behind high-converting email campaigns.

Learn how to craft subject lines that grab attention, write compelling copy that persuades, and use data-driven personalisation to improve results. Featuring insights from email marketing experts, this session will equip you with the strategies needed to maximise engagement and conversions.

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Duration: 1 Hour

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On the Agenda:

• The Science of Persuasion: How psychology impacts email engagement.

• Subject Lines That Get Opened: Crafting headlines that stand out.

• Email Copy That Converts: Writing messages that drive action.

• Personalisation & Segmentation: Sending the right message at the right time.

• A/B Testing & Optimisation: Practical tips to improve email performance.

• Success Stories: Brands doing email marketing right.

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Why Attend?

• Learn the science behind email marketing success.

• Discover practical techniques to improve open and click-through rates.

• Hear real-world examples of brands transforming their email strategy.

• Get expert insights and participate in a live Q&A.

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Who Should Attend?

• Heads of Marketing & Growth Marketers

• Email Marketing & CRM Specialists

• Content & Copywriting Professionals

• Anyone Looking to Improve their Email Marketing Results

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Our speakers:

• Chloe Richards, Email Marketing Strategist, I-COM

• Jessica Harrison, Head of Marketing, Pomegranate Media

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Available on demand post-event.