<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab8e9bbc849f1b59901_651d7eda552d4c520ed35f4d_650dcc84fd398bdfea6213a2_Where%252520and%252520How%252520to%252520Build%252520a%252520Better%252520Website%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Panel Discussion - Where and How to Build a Better Website in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>19 October 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 19 Oct 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As business owners face low web traffic and conversions in an increasingly competitive landscape, <strong>how can a website re-platform help put things right?</strong></p> <p class="gn-reveal">In this virtual session, our experts discuss the <strong>key factors and options for web re-platforming in 2024</strong>, including the benefits and disadvantages of various platforms and how to determine <strong>what works for each business</strong>.</p> <p class="gn-reveal">Factors will include (but not be limited to):</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key factors under discussion</h4> <ul> <li><strong>The purpose of the site</strong> (shop front, content hub, portal)</li> <li><strong>Resource availability and agility</strong> vs. depth of technical ability</li> <li><strong>The best platforms for data warehousing,</strong> integration to CRM, and analytics</li> <li><strong>The best platforms for brands</strong> looking to consolidate UX across their app and website experience</li> <li><strong>Different ways of working with external support,</strong> and what to look out for</li> </ul> </aside> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">Agenda</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time">01</span> <div> <div class="gn-agenda__detail-title">Setting the scene</div> <div class="gn-agenda__detail-meta">The recent trends and challenges with web platforms in 2023</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">02</span> <div> <div class="gn-agenda__detail-title">Defining your requirements</div> <div class="gn-agenda__detail-meta">How your website can best support your business strategy, and what this means for your needs</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">03</span> <div> <div class="gn-agenda__detail-title">What works for you?</div> <div class="gn-agenda__detail-meta">The best platforms for integration, analytics, data warehousing, CRMs, flexible builds, and more</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">04</span> <div> <div class="gn-agenda__detail-title">Next steps</div> <div class="gn-agenda__detail-meta">What to ask when exploring external support for your web re-platform</div> </div> </div> </div> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Davey</span> <span class="gn-speaker__role">Director of Technology · Candyspace</span> <a href="https://www.linkedin.com/in/daveyadam/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Charlie Hartley</span> <span class="gn-speaker__role">CEO &amp; Founder · Impression and Next Chapter</span> <a href="https://www.linkedin.com/in/charleshartley11/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Gray Dudek</span> <span class="gn-speaker__role">Co-Founder &amp; Digital + Technology Director · Giants&amp;Titans</span> <a href="https://www.linkedin.com/in/graydudek/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nadine Clark</span> <span class="gn-speaker__role">Strategy Partner · Tangent</span> <a href="https://www.linkedin.com/in/nadineclarke/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Stuart Manners</span> <span class="gn-speaker__role">Technology and Engineering Leader · Digit</span> <a href="https://www.linkedin.com/in/stuart-manners/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-tiktok-emerging-social-platforms-how-your-brand-can-get-involved" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: TikTok &amp; Emerging Social Platforms: How Your Brand Can Get Involved</span> <span class="gn-related__excerpt">Agency experts break down how to build audiences and drive conversions on TikTok, BeReal, and beyond. 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