<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab74f0cac54eb50f27d_651d7ed9173724960a01d634_633c336bf6f946048de70978_Event%252520Headers%252520-%252520August%252520and%252520September%252520(11)%252520(1)%252520(1)%252520(1).png" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">More than a One-Hit Wonder - Expanding your Audience's Understanding of your Business</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>3 November 2022</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block">
<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 3 Nov 2022 · 09:00</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
</div></div>
<div class="gn-body">
<p class="gn-lede gn-reveal">Brand recognition is something every marketing leader strives for, but when you're only known for a limited area of your wider business, breaking out with new offerings can leave you pushing uphill.</p>
<p class="gn-reveal">In this session, senior marketing leaders from transformative brands join us to share their experiences bringing new services, sub-brands, and more to market, and answer your questions along the way.</p>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">On the Agenda</div>
<h4>What this session covers</h4>
<ul>
<li><strong>Are you a 'One-Hit Wonder?'</strong> How to frame your current brand identity, and understand what you're known for as a business</li>
<li><strong>Getting Started.</strong> Our panel's experiences in launching new business offerings, the challenges they faced, and how they overcame them to build out their brand</li>
<li><strong>Building out your Brand.</strong> Practical guidance and advice for strengthening the way your audience understands your business</li>
<li><strong>Looking Ahead.</strong> How to future-proof your brand identity, measure success with your brand building efforts, and Q&A</li>
</ul>
</aside>
<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p>
<div class="gn-speakers gn-reveal">
<h3 class="gn-speakers__title">Speakers</h3>
<div class="gn-speakers__grid">
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Lucy Hunter</span>
<span class="gn-speaker__role">Director of Brand Strategy · Guinness World Records</span>
<a href="https://www.linkedin.com/in/lucy-hunter-22288a4a/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Liam Howley</span>
<span class="gn-speaker__role">Chief Marketing Officer · musicMagpie</span>
<a href="https://www.linkedin.com/in/liamjameshowley/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Nikki Dixon</span>
<span class="gn-speaker__role">Marketing Director · Daniel Thwaites</span>
<a href="https://www.linkedin.com/in/nikki-dixon-bb05a4a/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
</div>
</div>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/expanding-your-audiences-understanding-of-your-business-with-guinness-world-records" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Expanding your Audience's Understanding of your Brand with Guinness World Records</span>
<span class="gn-related__excerpt">Guinness World Records' brand director reveals how to expand audience understanding beyond your heritage, without diluting the core identity</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/leadership-panel---maximising-your-marketing-budget-with-in-house-and-external-support" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Leadership Panel - Maximising your Marketing Budget with In-house and External Support</span>
<span class="gn-related__excerpt">Senior brand leaders share how to frame resources, build the right team structure, and future-proof marketing growth for maximum budget impa</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-in-house-agency-or-freelance---getting-the-best-from-your-marketing-budget" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: In-house, Agency, or Freelance – Getting the best from your marketing budget</span>
<span class="gn-related__excerpt">Senior brand leaders share when to review your marketing resource mix and how to extract maximum value from agency, freelance, and in-house </span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-6-ways-to-drive-differentiation-through-your-marketing-strategy" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: 6 ways to drive differentiation through your marketing strategy</span>
<span class="gn-related__excerpt">Six agency leaders share how to identify your USPs, build brand recognition, and turn points of difference into a standout marketing strateg</span>
</a>
</li>
</ul>
</aside>
.svg){kind=icon}
.png)
.png)
