<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aac837e334fe43073a1_651d7ed24de52a9243b2d0fe_6279148b23374ec14c333ba6_Content%252520and%252520Event%252520Headers%252520(3)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Getting Ahead - Using Market Analysis to Outpace the Competition</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>29 June 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 29 Jun 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Every business has, at one point or another, run a research project. We know the value that strong data and analysis brings to our businesses – <strong>so why do we let this work come to a standstill?</strong></p> <p class="gn-reveal">In this session, our data and research experts will share how to <strong>efficiently plan, manage and leverage market analysis to build your business</strong> and stand out from the crowd.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Key points on the agenda</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Getting started.</strong> Assessing your resource, goal-setting and priorities for analysis</li> <li><strong>Finding your fit.</strong> Exploring the many forms that market analysis, data and research efforts can take, and how to choose what works for you</li> <li><strong>Process and Practise.</strong> How to turn learnings from research into actionable strategies for business growth without the common pitfalls</li> <li><strong>Measuring success.</strong> Evaluating your market analysis strategy and investing in support</li> </ul> </aside> <p class="gn-reveal">This session will be led by our panel of research, data and analysis experts:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Helen Nuki</span> <span class="gn-speaker__role">Founding Partner · Monkey See</span> <a href="https://www.linkedin.com/in/helen-nuki-97411014/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Laura Morris</span> <span class="gn-speaker__role">Customer Director · Trinity McQueen</span> <a href="https://www.linkedin.com/in/lauranhmorris/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lee Davies</span> <span class="gn-speaker__role">Tech Lead · Anything is Possible</span> <a href="https://www.linkedin.com/in/mobileprofessional/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Charlotte Boerescu-Kelly</span> <span class="gn-speaker__role">Head of Marketing · GO!</span> <a href="https://www.linkedin.com/in/charlotte-e-kelly/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/agency-growth-series-punching-up-your-proposition" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Punching up your proposition</span> <span class="gn-related__excerpt">Now Next Why&#39;s experts cover what makes a strong agency proposition, how to build one, and how to avoid the &quot;beige&quot; that kills distinction.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/leaders-perspective-what-marketers-need-to-know-right-now-for-a-stronger-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Leader’s Perspective: What Marketers need to know right now for a stronger 2024</span> <span class="gn-related__excerpt">Five agency experts share what in-house teams must action today, from GA4 setup to AI, market research, and smarter resource allocation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/content-marketing-the-risks-and-rewards-elyua" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Content Marketing: The Risks and Rewards</span> <span class="gn-related__excerpt">Agency experts reveal how to avoid landfill content, integrate activity through the funnel, and build a content strategy that drives real bu</span> </a> </li> <li class="gn-related__item"> <a href="/articles/smarter-not-harder-driving-stronger-data-and-insights-from-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving Stronger Data and Insights from your Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts share how to frame, translate, and automate analytics, turning overwhelming data into strategy-shaping insights that prove ch</span> </a> </li> </ul> </aside>