<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab5e96ad0a247f39017_659d67fb741b3689ddd0f068_https___cdn.evbuc.com_images_646546869_297669342994_1_original.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Making Digital PR Work in Beauty</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>24 January 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 24 Jan 2024 · 10:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Led by Digital PR expert <a href="https://www.linkedin.com/in/emma-leigh95/" target="_blank"><strong>Emma Hull</strong></a> and Beauty Industry expert <a href="https://www.linkedin.com/in/reshvadgama/" target="_blank"><strong>Resh Vadgama</strong></a>, this webinar will cover:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>From clicks to coverage: Maximising impact with Digital PR tactics.</h4> <ul> <li><strong>The Power of Link Building.</strong> Uncover the significance of backlinks as the backbone of your digital PR strategy and their impact on your SEO efforts. Gain insights into proven tactics for acquiring <strong>high-quality backlinks that</strong> <strong>boost your search rankings</strong>.</li> <li><strong>Transforming Media Relationships.</strong> Discover effective strategies for <strong>building mutually beneficial relationships with journalists</strong> and leveraging your internal experts to amplify your digital PR efforts.</li> <li><strong>Best Practices for digital PR Success.</strong> Learn practical tips and techniques for crafting compelling email outreach, integrating digital PR with your existing PR initiatives, and <strong>maximising the impact of press releases</strong> and follow-ups.</li> </ul> </aside> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.eventbrite.co.uk/e/making-digital-pr-work-in-beauty-tickets-758895245107?aff=oddtdtcreator" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/joining-the-dots-between-your-marketing-and-digital-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Joining the Dots Between your Marketing and Digital Strategies</span> <span class="gn-related__excerpt">Siloed tactics limit growth. 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