<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab3866395a352e7e153_651d7ed7405d521348cf39c4_620f9be191dd067966f41801_Capture%252520(8).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in SEO - finding the right strategy for you</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 March 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 17 Mar 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">SEO strategy is easy to start, but hard to maintain – and even harder to perfect. Beyond this, a 'successful' SEO strategy is rarely one-size-fits-all. Despite the majority of marketing leaders recognising the real impact of SEO when done right, the day-to-day requirements of marketing output and channel strategy can mean SEO work is left 'half-finished'.</p> <p class="gn-reveal">In this session for marketing team leaders and management, experts from our agency network will answer your questions around SEO investment and resource, present common themes and challenges to SEO investment, and how to make the most of your resource &amp; budget.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Key points on the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Finding your fit.</strong> How SEO builds into your own marketing channels and finding new opportunities.</li> <li><strong>Framing your resource and expectations for SEO performance.</strong> In-house vs. outsourced support.</li> <li><strong>Investing in SEO.</strong> How and when to make the jump with scaled investment.</li> </ul> </aside> <h3 class="gn-reveal">Our experts</h3> <p class="gn-reveal">This session will be led by SEO and brand investment specialists within our network:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Andy Headington</span> <span class="gn-speaker__role">CEO · Adido</span> <a href="https://www.linkedin.com/in/andyheadington/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Martin Calvert</span> <span class="gn-speaker__role">Marketing Director · ICS-digital</span> <a href="https://www.linkedin.com/in/martincalvert/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Edd Wilson</span> <span class="gn-speaker__role">Head of SEO Strategy · Impression</span> <a href="https://www.linkedin.com/in/eddwilson/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Polly Chapman</span> <span class="gn-speaker__role">Brand Communications Lead · Flaunt Digital</span> <a href="https://www.linkedin.com/in/polly-chapman/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Simon Douglass</span> <span class="gn-speaker__role">Founder · Curated</span> <a href="https://www.linkedin.com/in/simondouglass/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Moderated by <a href="https://www.linkedin.com/in/charlotte-e-kelly/"><strong>Charlotte Boerescu-Kelly</strong></a>, Head of Marketing, GO!</p> <h3 class="gn-reveal">Joining this session</h3> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-seo-finding-the-best-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Building a Strategy that Works for Your Business</span> <span class="gn-related__excerpt">Experts from The GO Network break down how to frame capacity, prioritise the right tactics, and decide when to scale SEO spend without leavi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-seo---finding-the-right-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Finding the Right Strategy for your Business</span> <span class="gn-related__excerpt">Set goals, allocate resource, and know when to scale. Experts from The GO Network cover tactics, common pitfalls, and how to maximise your S</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-pr-finding-a-measurable-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in PR - Finding a Measurable Strategy for your Business</span> <span class="gn-related__excerpt">Experts from Whiteoaks, PR Agency One, and Impression break down how to measure PR ROI, fix common misconceptions, and make the case for sma</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-content-finding-the-right-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Content: Finding the Right Strategy for You</span> <span class="gn-related__excerpt">Quarterly SWOT analysis, monthly measurement, and smart budget allocation: here&#39;s how agency leaders build a content strategy that compounds</span> </a> </li> </ul> </aside>