<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab370703918a45446bf_651d7ed7fb5e1d60c12602c4_62966a9faf95bd292451292d_Event%252520Headers%252520-%252520August%252520and%252520September%252520(1)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in SEO - Building a Strategy that Works for Your Business</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 November 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 17 Nov 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">A 'successful' SEO strategy is rarely one-size-fits-all.</p> <p class="gn-reveal">We all know the potential return of SEO, but when day-to-day requirements of marketing output and channel strategy mean SEO work is left 'half-finished', how do you build a strategy that works for you?</p> <p class="gn-reveal">In this session for marketing team leaders and management, experts from our agency network will answer your questions, address common challenges, and share how to <strong>make the most of your resource &amp; budget with a strong SEO strategy</strong> that suits your needs.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Getting Started.</strong> Framing your goals, resource and capacity to prioritise the right SEO tactics for your business</li> <li><strong>Building your strategy.</strong> Opportunities and challenges, common misconceptions, and exploring your options with SEO</li> <li><strong>Investing in SEO.</strong> Key considerations, how and when to make the jump with scaled investment, external support, and ROI</li> </ul> </aside> <p class="gn-reveal">We'll be joined for this workshop by a panel of SEO experts from across our agency network.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">James Maxfield</span> <span class="gn-speaker__role">Technical SEO Manager · Dark Horse</span> <a href="https://www.linkedin.com/in/james-m-2a1115102/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Georgie Rayner</span> <span class="gn-speaker__role">Head of Search Strategy · Crafted</span> <a href="https://www.linkedin.com/in/grayner/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sam Bettis</span> <span class="gn-speaker__role">Customer Engagement Director · krow group</span> <a href="https://www.linkedin.com/in/sam-bettis-67070066/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-seo---finding-the-right-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Finding the Right Strategy for your Business</span> <span class="gn-related__excerpt">Set goals, allocate resource, and know when to scale. Experts from The GO Network cover tactics, common pitfalls, and how to maximise your S</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-seo-the-right-way-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - finding the right strategy for you</span> <span class="gn-related__excerpt">Agency experts unpack when to scale SEO spend, frame resources effectively, and choose between in-house support or outsourced specialists.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-pr-finding-a-measurable-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in PR - Finding a Measurable Strategy for your Business</span> <span class="gn-related__excerpt">Experts from Whiteoaks, PR Agency One, and Impression break down how to measure PR ROI, fix common misconceptions, and make the case for sma</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pr-vs-brand---defining-your-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PR vs. Brand - Defining your Strategy in 2024</span> <span class="gn-related__excerpt">Six agency experts reveal how to frame PR and brand objectives, align tactics across stakeholders, and decide where to invest your communica</span> </a> </li> </ul> </aside>