<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab3cd3ae3100dfd1c0c_65a7df54c2bf807dc748e788_Investing%2520in%2520SEO%2520-%2520Finding%2520the%2520Right%2520Strategy%2520for%2520You%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in SEO - Finding the Right Strategy for your Business</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 March 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 21 Mar 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">SEO strategy is easy to start, but hard to maintain, and even harder to perfect. Beyond this, a 'successful' SEO strategy is rarely one-size-fits-all. Despite the majority of marketing leaders recognising the real impact of SEO when done right, the day-to-day requirements of marketing output and channel strategy can mean SEO work is left 'half-finished'.</p> <p class="gn-reveal">In this session for marketing team leaders and management, experts from our agency network will answer your questions around SEO investment and resource, present common themes and challenges to SEO investment, and how to make the most of your resource &amp; budget.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Getting Started.</strong> Framing your goals, resource, and capacity to prioritise the right SEO tactics for your business.</li> <li><strong>Building your strategy.</strong> Opportunities and challenges, common misconceptions, and exploring your options with SEO.</li> <li><strong>Investing in SEO.</strong> Key considerations, how and when to make the jump with scaled investment, external support, and ROI.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Daniel Dudley</span> <span class="gn-speaker__role">Head of Technical SEO · Flaunt Digital | B Corp™</span> <a href="https://www.linkedin.com/in/ACoAABqX_QMB-ustJi8qzcEouroFetiJ8t_Wufg" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sam Cant</span> <span class="gn-speaker__role">SEO Lead · Jaywing</span> <a href="https://www.linkedin.com/in/ACoAABqX_QMB-ustJi8qzcEouroFetiJ8t_Wufg" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Norris</span> <span class="gn-speaker__role">Organic Director · Journey Further</span> <a href="https://www.linkedin.com/in/paulaaronnorris/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Martyn Addison</span> <span class="gn-speaker__role">Associate Director of Performance · evolved</span> <a href="https://www.linkedin.com/in/martynaddison/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-seo-finding-the-best-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Building a Strategy that Works for Your Business</span> <span class="gn-related__excerpt">Experts from The GO Network break down how to frame capacity, prioritise the right tactics, and decide when to scale SEO spend without leavi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-seo-the-right-way-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - finding the right strategy for you</span> <span class="gn-related__excerpt">Agency experts unpack when to scale SEO spend, frame resources effectively, and choose between in-house support or outsourced specialists.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-your-seo-strategy-6-things-you-need-to-know" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Your SEO Strategy - 6 Things You Need to Know</span> <span class="gn-related__excerpt">Expert panel advice on setting goals, allocating resource, and picking the right SEO approach so your agency can build a strategy that actua</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-pr-finding-a-measurable-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in PR - Finding a Measurable Strategy for your Business</span> <span class="gn-related__excerpt">Experts from Whiteoaks, PR Agency One, and Impression break down how to measure PR ROI, fix common misconceptions, and make the case for sma</span> </a> </li> </ul> </aside>