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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Investing in and Delivering Creative Campaigns that Work for your Resource</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>27 April 2023</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 27 Apr 2023 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal"><strong>Do you feel like creative campaigns are inaccessible for your business?</strong> Due to budget, people, or fear of making the jump.</p>
<p class="gn-reveal">In this virtual session, our experts discuss the role of creative advertising in the current global landscape, the <strong>common misconceptions around creative campaign delivery</strong>, OOH and other advertising channels, and ultimately demystify the process of <strong>planning and delivering creative campaigns</strong>.</p>
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<div class="gn-callout__label">On the agenda</div>
<h4>What this session covers</h4>
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<li><strong>Can creative work for you?</strong> The common misconceptions about launching a creative campaign</li>
<li><strong>A campaign that works for you</strong> Key considerations for various businesses before investing in a particular creative campaign, and the options available</li>
<li><strong>Ready for launch</strong> Best practise advice, your questions answered, and final considerations before investing in creative</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Adam Worrall</span>
<span class="gn-speaker__role">Head of Paid Media · Flaunt Digital</span>
<a href="https://www.linkedin.com/company/27171305/admin/#" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Jamie Lennox</span>
<span class="gn-speaker__role">Creative Director & Founder · Hotwolf</span>
<a href="https://www.linkedin.com/company/27171305/admin/#" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Adam Britton</span>
<span class="gn-speaker__role">Managing Director · TrunkBBI</span>
<a href="https://www.linkedin.com/company/27171305/admin/#" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/black-friday-and-beyond-investing-in-ecommerce-campaigns-that-deliver" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver</span>
<span class="gn-related__excerpt">Experts share the full strategy checklist, from creative to conversion, covering common mistakes and best-practice examples for Black Friday</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/the-best-marketing-campaigns-of-2026---monthly-review-2026" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">The Best Marketing Campaigns of 2026 – Monthly Review</span>
<span class="gn-related__excerpt">Creative, digital, and OOH work from 2026's standout campaigns, broken down by agency, medium, and the strategic thinking that made each one</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span>
<span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/design-that-delivers-leveraging-your-product-and-packaging-for-your-marketing-strategy" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Design that Delivers - Reinforcing your brand through Creative Packaging</span>
<span class="gn-related__excerpt">Over 70% of buyers are swayed by packaging. Agency experts share trend insights, brand-to-pack strategy, and real best-practice examples fro</span>
</a>
</li>
</ul>
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