<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aaa86cd294c70e9ce2f_66c346dc3a1831e9eb063c90_download.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Duty calls: How to make FCA-friendly language the default in your organisation</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 September 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 18 Sept 2024 · 13:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The Consumer Duty deadlines have come and gone, but making finance comms easy to understand shouldn't be a flash in the pan.</p> <p class="gn-reveal">The FCA's final Consumer Duty deadline might have passed, but the benefits of customer-friendly comms will last forever. Just ask <strong>Monzo</strong> or <strong>Starling</strong> - they've built their entire businesses on putting people first.</p> <p class="gn-reveal">So how do you build an organisation that sounds clear and human by default?</p> <p class="gn-reveal"><strong>Definition</strong>'s Chief of Brand, <a href="https://www.linkedin.com/in/neil-taylor-brand-language/" target="_blank"><strong>Neil Taylor</strong></a>, will explore that very question with three wise minds in finance comms:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Harry Ashbridge</span> <span class="gn-speaker__role">Head of Writing and Customer Experience · Monzo</span> <a href="https://www.linkedin.com/in/harryashbridge/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Anne Marie Cooklin</span> <span class="gn-speaker__role">Head of Customer and Healthcare Communications · Bupa</span> <a href="https://www.linkedin.com/in/anne-marie-cooklin-4a084711/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lane Greene</span> <span class="gn-speaker__role">Language Columnist · The Economist</span> <a href="https://www.linkedin.com/in/lane-greene-13988724/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><em>We'd love you to join us - and bring your own questions, too. To register for free, please visit the event page <a href="https://events.teams.microsoft.com/event/4dfa4f12-896c-48c8-98e8-5ecc9ccda69c@e2552159-8ac1-44d7-a60a-40084552a9e9" target="_blank"><strong><em>here</em></strong></a>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pr-in-2023-what-to-expect-and-where-to-start" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PR in 2023 - What to Expect and Where to Start</span> <span class="gn-related__excerpt">Agency PR leaders share what&#39;s changing in comms, influencer, and brand partnerships , plus practical steps to build a measurable PR strateg</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-the-science-of-storytelling-how-to-create-emotional-connections-with-your-audience" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: The Science of Storytelling - How to Create Emotional Connections with Your Audience</span> <span class="gn-related__excerpt">Strategy and CD experts share the psychology of memory, common creative mistakes, and pitch frameworks that build stronger audience connecti</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-abm---what-it-is-why-it-matters-and-how-to-approach" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: ABM – What it Is, Why it Matters and How to Approach</span> <span class="gn-related__excerpt">B2B agencies share expert frameworks on the three ABM models, who they suit, and the practical steps to build account-based marketing into y</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-to-get-your-video-production-game-up-and-running" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to Get Your Video Production Game Up and Running</span> <span class="gn-related__excerpt">Experts from TrunkBBI, Hydrogen and Orchard share how to build, scale and maximise ROI from video, covering distribution, common challenges </span> </a> </li> </ul> </aside>