In this virtual strategy session for communications, PR, and brand leaders, our experts dispel some of the largest myths around 'traditional' media – including accessibility to mid-sized and smaller businesses, measurability of media channels, and how marketers across different industries can leverage these channels along with practical guidance on how to map a media strategy that suits your business.

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On the agenda:

• Why ‘Media’ matters – The changing role of media buying, OOH advertising, TV, radio and more in 2023, and the functions it serves

• When and where – Key considerations for prioritising particular channels for your business, and what to keep in mind as you explore the options

• Getting started – What to expect when engaging media support, managing expectations, and setting out a plan of attack

• Investing in Media – Driving buy-in internally, and final advice for delivering a great media strategy

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.