<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa90ceabb083864eb65_651d7ed085dc81f20e155406_622f42abf39c48c220de3dd1_Event%252520Cover%252520Images%252520_%252520Scale_Marketing_Drive%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Upgrading your Digital Systems - Finding a Strategy that Works for You</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 12 Jul 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Software, tools and data are no longer just a 'tech' issue - they're a business issue. From reduced costs to improved customer experience to better sales conversions and use of team resource, the benefits of streamlined digital systems are obvious to most - so why is it so often overlooked?</p> <p class="gn-reveal">Whether you're hoping to better integrate your marketing software, improve your back-end operations, or streamline your systems across your business, this session for marketing, sales and business team leads with larger digital requirements will cover:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What this session covers</h4> <ul> <li><strong>Getting started:</strong> The key considerations you need to assess before kicking off any digital transformation initiative - <strong>timelines, resources, people and priorities</strong></li> <li><strong>Building your strategy:</strong> How to map your project, common challenges seen in digital transformation projects - and how to avoid them</li> <li><strong>Implementation:</strong> How to execute a digital transformation project successfully, from culture transformation to technical specifications</li> <li><strong>Levelling up your digital systems:</strong> Measuring success, planning for continuous improvement, and when to engage external support</li> </ul> </aside> <p class="gn-reveal">This session will be led by our panel of research, data and analysis experts:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Andy Nicol</span> <span class="gn-speaker__role">Head of Digital Strategy · Sputnik</span> <a href="https://www.linkedin.com/in/andynicol/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ben Franklin</span> <span class="gn-speaker__role">Technical Director · Quba</span> <a href="https://www.linkedin.com/in/ACoAAAIWqAoBSZRKN3liejJ-AXuoX8d1yAJrCj0?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3Bej0FuAEYRVGFyeCuJOyzow%3D%3D" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Brant McNaughton</span> <span class="gn-speaker__role">MD · Ecce</span> <a href="https://www.linkedin.com/in/brantmcnaughton/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jon Butler</span> <span class="gn-speaker__role">CEO · TrunkBBI</span> <a href="https://www.linkedin.com/in/jonbutler77trunkbbi/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nadine Clarke</span> <span class="gn-speaker__role">Product Experience Partner · Tangent</span> <a href="https://www.linkedin.com/in/nadineclarke/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Moderated by <a href="https://www.linkedin.com/in/chloehooley/"><strong>Chloe Hooley</strong></a>, <strong>Head of GO Network</strong></p> <h2 class="gn-reveal">Joining this session</h2> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/upgrading-your-digital-systems-finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upgrading your Digital Systems - Finding a Strategy that Works for You</span> <span class="gn-related__excerpt">Five experts reveal how to audit your current tech stack, align teams, and build a digital upgrade strategy that avoids the pitfalls most ag</span> </a> </li> <li class="gn-related__item"> <a href="/articles/branding-masterclass-building-awareness-for-you-and-your-business-via-branded-content" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Masterclass: Using Branded Content for you and your business</span> <span class="gn-related__excerpt">Employee-generated content is reshaping B2B growth. 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