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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">The Principles of Brand Architecture - Creating and Delivering a Cohesive, Consolidated Brand</h1>
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<strong>The GO Network</strong>
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<span>11 May 2023</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 11 May 2023 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">With saturated markets and constantly shifting audience expectations, a cohesive, clear brand identity is more important now than ever.</p>
<p class="gn-reveal">In this session for in-house marketing leaders, our experts are joining us to talk you through the <strong>core principles of a strong brand hierarchy</strong>, how to deliver a branding project, and guidance for <strong>maintaining and enhancing</strong> your brand over time.</p>
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<div class="gn-callout__label">What this means for you</div>
<h4>On the agenda:</h4>
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<li><strong>Framing your brand.</strong> The main reasons a business brand can expand or shift, and how to assess your brand objectively in 2023.</li>
<li><strong>Brand architecture 101.</strong> Best practise guidance for your brand architecture, hierarchy, and what to consider ahead of any new brand project.</li>
<li><strong>The delivery.</strong> Advice for managing a brand consolidation/brand-building project, both internally and externally for your audiences.</li>
<li><strong>Building your brand.</strong> Key processes and advice for maintaining the integrity of your brand, and where to start with external investment.</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Stephen Brunt</span>
<span class="gn-speaker__role">Planning Director · The Behaviours Agency</span>
<a href="https://www.linkedin.com/in/ACoAAAMfIPAB3DCMI92KlczmLBovtacsdAqbeIk" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Becky Holland</span>
<span class="gn-speaker__role">CEO · BH&P (Becky Holland & Partners)</span>
<a href="https://www.linkedin.com/in/ACoAAABVQJkB7n9CMqZshrY0XrvzyrJjXCD0cW0" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Ian Flynn</span>
<span class="gn-speaker__role">Executive Creative Director · RocketMill</span>
<a href="https://www.linkedin.com/in/ACoAAAaw-uIBc-yFXsDF5c_jzCd1H4valsHoO5M" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal"><em>Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</em></p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/round-up-the-foundations-of-a-strong-brand-architecture-for-your-business" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: The Foundations of a Strong Brand Architecture for your Business</span>
<span class="gn-related__excerpt">Six core principles to build a coherent brand hierarchy, avoid dilution across sub-brands, and maintain consistency as your agency scales.</span>
</a>
</li>
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<li class="gn-related__item">
<a href="/articles/why-branding-matters-and-how-to-set-up-a-strong-brand-identity" class="gn-related__link">
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<span class="gn-related__title">Why Branding Matters, and How to Set up a Strong Brand Identity - A Toucan and Amazon Ads Webinar</span>
<span class="gn-related__excerpt">A 30-min webinar plus Q&A covers how to build a strong brand identity on Amazon, with expert guidance from Toucan E-Commerce and Amazon Adve</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/mastering-the-b2b-sales-cycle-advanced-insights-for-brand-marketers" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Mastering the B2B Sales Cycle: Advanced Insights for Brand Marketers</span>
<span class="gn-related__excerpt">Sales and marketing alignment, data analytics, and proven frameworks: this session covers every stage of the B2B sales cycle and how to meas</span>
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</ul>
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