<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa690e2a84b115d4522_673de4a19db4909d8bed2493_13th%2520Mar.png" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Crisis Comms in 2025: Are You Prepared for the Unexpected?</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>13 March 2025</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block">
<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 13 Mar 2025 · 09:00</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
</div></div>
<div class="gn-body">
<p class="gn-lede gn-reveal">In current times, PR and communications teams must be equipped to navigate an evolving media landscape, respond swiftly to unexpected events, and <strong>maintain trust</strong> in an era of heightened scrutiny.</p>
<p class="gn-reveal">This virtual workshop will provide insights into the latest strategies for proactive crisis management, media relations, and stakeholder communication. Discover how to handle high-pressure situations with confidence and <strong>ensure your brand's reputation emerges stronger than ever</strong>.</p>
<p class="gn-reveal"><strong>Duration: 1 Hour</strong></p>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">On the Agenda</div>
<h4>What this session covers</h4>
<ul>
<li><strong>Future-Proofing Crisis Plans:</strong> Learn how to anticipate risks and prepare your communications strategy for the unexpected.</li>
<li><strong>Real-Time Response Techniques:</strong> Discover how to manage crises effectively across traditional and digital media channels.</li>
<li><strong>Case Studies of PR Success:</strong> Hear how brands have turned crises into opportunities to build trust and credibility.</li>
<li><strong>Stakeholder Management:</strong> Explore strategies for clear and consistent communication with employees, media, and customers during a crisis.</li>
<li><strong>Measuring PR Impact:</strong> Understand the metrics that matter most for evaluating and improving your crisis communication efforts.</li>
</ul>
</aside>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">Why Attend</div>
<h4>What you'll get from this session</h4>
<ul>
<li><strong>Expert Insights:</strong> Gain practical advice from PR professionals with extensive experience in crisis management.</li>
<li><strong>Proven Strategies:</strong> Learn how to craft messaging that resonates with stakeholders and defuses challenging situations.</li>
<li><strong>Real-World Case Studies:</strong> See how leading brands navigated crises and emerged with stronger reputations.</li>
<li><strong>Interactive Q&A:</strong> Ask questions and receive tailored advice on managing PR and communications during a crisis.</li>
<li><strong>Networking Opportunities:</strong> Connect with PR and communications peers who share similar challenges and goals.</li>
</ul>
</aside>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">Who Should Attend</div>
<h4>This session is designed for</h4>
<ul>
<li>PR and Communications Managers</li>
<li>Crisis Management Specialists</li>
<li>Media Relations Professionals</li>
<li>Corporate Affairs Leaders</li>
<li>Anyone responsible for managing brand reputation and communications strategies</li>
</ul>
</aside>
<div class="gn-speakers gn-reveal">
<h3 class="gn-speakers__title">Speakers</h3>
<div class="gn-speakers__grid">
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Rhona Templer</span>
<span class="gn-speaker__role">Group Managing Director · GOLD79</span>
<a href="https://www.linkedin.com/in/rhonatempler/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Graeme McGilliard</span>
<span class="gn-speaker__role">Media Director · Democracy PR</span>
<a href="https://www.linkedin.com/in/graeme-mcgilliard-48104b4b/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Alison Owen</span>
<span class="gn-speaker__role">Head of Public Relations · The Scott Partnership Ltd</span>
<a href="https://www.linkedin.com/in/alisonowenpr/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
</div>
</div>
<p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-crisis-comms-in-2025---are-you-prepared-for-the-unexpected" target="_blank"><strong>here</strong></a>.</p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/playback-crisis-comms-in-2025-are-you-prepared-for-the-unexpected" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Playback: Crisis Comms in 2025: Are You Prepared for the Unexpected?</span>
<span class="gn-related__excerpt">Watch agency experts cover risk anticipation, multi-channel crisis management, and turning brand incidents into trust-building wins. Free fo</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/first-time-tv-advertising-success-stories-and-proven-strategies-for-brands" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">First-Time TV Advertising: Success Stories and Proven Strategies for Brands</span>
<span class="gn-related__excerpt">Agency experts unpack ROI potential, common pitfalls, and budget tips for launching a brand's first TV campaign with measurable results.</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/how-to-de-risk-your-next-web-project-and-deliver-ultimate-success" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">How to De-risk your Next Web Project and Deliver Ultimate Success</span>
<span class="gn-related__excerpt">Leaders from HSBC, LNER, and Dechra share proven strategies to spot early trouble signs and deliver web projects on time, on budget, and on </span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/ai-powered-personalisation-at-scale-2025" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">AI Powered Personalisation at Scale: What Marketers Need to Know in 2025</span>
<span class="gn-related__excerpt">Static rules are holding back your ROI. See how dynamic AI decisions unlock real-time personalisation and what senior agency teams should pr</span>
</a>
</li>
</ul>
</aside>
