<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa1e3de4c7181a32d8a_6616bb034cf6f41cea8f9f2a_Event%2520Headers%2520%2520(4)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Aligning Sales and Marketing Strategies for B2B Success</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>6 June 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 6 Jun 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Virtual Session</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Most B2B marketers by now will understand the potential value of an aligned sales and marketing strategy, but the process to build this can be daunting.</p> <p class="gn-reveal">From marketing driving inbound lead generation to sales teams working to longer nurture cycles, marketing and sales strategies that operate in silos are no longer an option.</p> <p class="gn-reveal">In this virtual strategy workshop for marketing and sales leaders alike, we'll cover the most common challenges businesses face when aligning their B2B strategy, cover the building blocks of marketing-sales alignment, and answer your questions to help prioritise a strategy that works for you.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Why B2B marketing-sales alignment works.</strong> The tangible benefits of a well-aligned B2B strategy for both teams.</li> <li><strong>Aligning your teams.</strong> The common roadblocks to marketing-sales alignment, and key considerations for your goals.</li> <li><strong>Strengthening your strategy.</strong> Best practise advice for maintaining and continuously improving your marketing-sales B2B strategy.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Matt Hicks</span> <span class="gn-speaker__role">Strategy Director · Lesniak Swann</span> <a href="https://www.linkedin.com/in/matt-hicksb2b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Charlotte Graham-Cumming</span> <span class="gn-speaker__role">CEO · Ice Blue Sky</span> <a href="https://www.linkedin.com/in/charlottegc/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Craig Taylor</span> <span class="gn-speaker__role">Co-Founder &amp; Managing Director · ROMI Associates</span> <a href="https://www.linkedin.com/in/taylorcraig/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Oliver Brewood</span> <span class="gn-speaker__role">Executive Director of Operations · BDB</span> <a href="https://www.linkedin.com/in/oliver-brewood/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Carlo Ruggiero</span> <span class="gn-speaker__role">Performance Director · Present Works</span> <a href="https://www.linkedin.com/in/carloruggiero1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Becky Holland</span> <span class="gn-speaker__role">CEO · BH&amp;P (Becky Holland &amp; Partners)</span> <a href="https://www.linkedin.com/in/rebeccaholland/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/mastering-brand-voice---aligning-tone-with-market-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mastering Brand Voice - Aligning Tone with Market Success</span> <span class="gn-related__excerpt">Experts break down why TOV matters, how consistent brand voice drives performance, and practical strategies for aligning tone across channel</span> </a> </li> <li class="gn-related__item"> <a href="/articles/first-time-tv-advertising-success-stories-and-proven-strategies-for-brands" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">First-Time TV Advertising: Success Stories and Proven Strategies for Brands</span> <span class="gn-related__excerpt">Agency experts unpack ROI potential, common pitfalls, and budget tips for launching a brand&#39;s first TV campaign with measurable results.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-4-pr-trends-that-will-shape-your-2023-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 PR Trends to Shape your 2023 Marketing Strategy</span> <span class="gn-related__excerpt">Four expert-backed PR trends covering brand purpose risks, influencer growth, and data-driven tactics to build measurable results and ROI in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-b2b-brand-building-using-b2c-brand-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in B2B Brand-Building using B2C Brand Strategies</span> <span class="gn-related__excerpt">Emotional marketing, storytelling, and seamless buyer experiences: discover which B2C brand tactics translate to B2B and how to overcome the</span> </a> </li> </ul> </aside>