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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Building a Great TV Ad for a Fraction of the Budget with Dog Cat & Mouse</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>23 January 2024</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Tue, 23 Jan 2024 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal"><em>The GO Network '</em><strong><em>Deep Dives</em></strong><em>' are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.</em></p>
<p class="gn-reveal">A 'limited budget' can all too often lead to brands settling for TV ads devoid of ambition, impact, scale and effectiveness.</p>
<p class="gn-reveal">In this exclusive virtual roundtable for senior marketing leaders in our community, creative and media experts <a href="https://dogcatandmouse.com/" target="_blank"><strong>Dog Cat & Mouse</strong></a> share the key components, <strong>backed by research and behavioural science</strong>, that make a great TV advert.</p>
<p class="gn-reveal">Join the team to explore some of the most impactful ads in recent years, learn what <strong>"low ambition advertising"</strong> looks like, and learn the <strong>10 major ways that your brand can create impactful advertising on a challenging budget</strong>.</p>
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<div class="gn-callout__label">What's covered</div>
<h4>During this 1-hour <strong>Deep Dive</strong>, the team will cover:</h4>
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<li><strong>The key components</strong> of great and effective TV advertising.</li>
<li><strong>Where brands with challenging budgets</strong> go wrong.</li>
<li><strong>The 10 opportunities</strong> such brands can adopt to create more powerful TV adverts.</li>
<li><strong>Q&A</strong> (20 mins)</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Steve Stokes</span>
<span class="gn-speaker__role">Planning Partner · Dog Cat & Mouse</span>
<a href="https://www.linkedin.com/in/stephen-stokes-970a777/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Jo Tanner</span>
<span class="gn-speaker__role">Creative Partner · Dog Cat & Mouse</span>
<a href="https://www.linkedin.com/in/dogcatandmouse/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal"><em>This session is free to join, but spaces are limited, reserve your space, and we'll confirm your invitation as soon as registration is open.</em></p>
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