<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa44e9ffd30f11e38e1_651d7ecb27b7927acdc094f9_63ce6ece5fad4a615d92e425_Event%252520Headers%252520-%252520August%252520and%252520September%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Building a Business Community that&#39;s not Boring - In Conversation with Chloë Thomas</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 March 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 1 Mar 2023 · 13:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As more B2B, Professional Services, and Marketing businesses look to nurture their audience with 'organic communities', what does it take to do it right? In this fireside chat with eCommerce MasterPlan creator Chloë Thomas, learn how to build a platform that actually engages your audience, and generates<strong> tangible business outcomes </strong>along the way.</p> <p class="gn-reveal"><a href="https://www.linkedin.com/in/chloethomasecommerce/"><em>Chloë Thomas</em></a><em> is a globally recognised eCommerce marketing problem solver. As author of several bestselling books, and host of both the award-winning </em><a href="https://ecommercemasterplan.com/podcast/"><em>eCommerce MasterPlan</em></a><em> and Keep Optimising podcasts, Chloë has cultivated a personal brand and platform that both actively engages her community, and actually drives tangible results for her work.</em></p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>The eCommerce MasterPlan.</strong> Chloë's experience so far, and her journey as a content creator.</li> <li><strong>Building a platform.</strong> The challenges and learnings that helped Chloë's online community thrive.</li> <li><strong>Organic growth, Business outcomes.</strong> How to balance organic, engaging content with tangible business ROI and success.</li> <li><strong>Q&A.</strong> Your chance to ask Chloë for advice to support your own strategy.</li> </ul> </aside> <p class="gn-reveal"><em>This session is open to all - register below to save your space, and we'll share an invite with you as soon as it's available.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/content-marketing-the-risks-and-rewards-elyua" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Content Marketing: The Risks and Rewards</span> <span class="gn-related__excerpt">Agency experts reveal how to avoid landfill content, integrate activity through the funnel, and build a content strategy that drives real bu</span> </a> </li> <li class="gn-related__item"> <a href="/articles/branding-masterclass-building-awareness-for-you-and-your-business-via-branded-content" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Masterclass: Using Branded Content for you and your business</span> <span class="gn-related__excerpt">Employee-generated content is reshaping B2B growth. 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