<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa46b21bd0ab1ae7632_65a7da74cb9e051921c9750c_Gen-Z%2520-%2520Brands%2520that%2520have%2520captured%2520the%2520hearts%2520of%2520their%2520generation.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Bringing the outside in - Investing in your employer brand</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>14 March 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 14 Mar 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Is your employer brand being overlooked in your wider brand strategy?</p> <p class="gn-reveal">In this session for brand and marketing leaders, our expert panel join us to share why employer branding matters so much in the current market, how to bring your employer brand to life in harmony with your wider brand strategy, and practical advice for embedding and optimising a stronger employer brand.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>What the session covers</h4> <ul> <li><strong>Understanding the value.</strong> The tangible internal and external benefits of a strong employer brand for your business.</li> <li><strong>The building blocks.</strong> What you need for a properly embedded employer brand, common challenges, and key considerations.</li> <li><strong>Bringing the outside in.</strong> Practical advice for implementing your employer brand, best practice examples, and audience Q&amp;A.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Andrew Pamphilon</span> <span class="gn-speaker__role">Director · MGA Group</span> <a href="https://www.linkedin.com/in/andrew-pamphilon-8245a89/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Damon Bowles</span> <span class="gn-speaker__role">Head of Strategic Internal Communications and Content · Definition</span> <a href="https://www.linkedin.com/in/damon-bowles-3807425/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Will Parkinson</span> <span class="gn-speaker__role">Co-Founder · Inkling Culture</span> <a href="https://www.linkedin.com/in/will-parkinson-50b07426/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Edward Chilcott</span> <span class="gn-speaker__role">Founder and Creative Partner · Kitchen</span> <a href="https://www.linkedin.com/in/ACoAAAClExUBEhyafi0TqTfQsTlEiASpp0ik7uY" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. 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