<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dba652f78a8124a22c82_playback-banner-20-11-69fdce3a1227f092106780.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title"><em>Playback:</em> Rebuilding Trust in Influencer Marketing: What Modern Brands Need to Know</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>24 November 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Influencer marketing remains one of the most powerful tools for reaching audiences authentically, but it's also one of the most challenged.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing-what-modern-brands-need-to-know" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing: What Modern Brands Need to Know</span> <span class="gn-related__excerpt">Vanity metrics are eroding creator partnerships. This session covers how agencies can shift to long-term influencer strategies that deliver </span> </a> </li> <li class="gn-related__item"> <a href="/articles/is-trust-in-influencer-marketing-fading-strategies-for-brands" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Is Trust in Influencer Marketing Fading? Strategies for Brands</span> <span class="gn-related__excerpt">Brand-influencer credibility is shifting. Discover frameworks for transparency, authentic partnerships, and evaluating what your influencer </span> </a> </li> <li class="gn-related__item"> <a href="/articles/share-your-expertise-panel-opportunity-20th-november-2025" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Share your Expertise: Panel Opportunity 20th November 2025</span> <span class="gn-related__excerpt">Senior agency leaders wanted for The GO Network&#39;s Nov 2025 virtual panel on rebuilding trust, transparency, and performance in influencer ma</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">This recorded session covers the shift since 2020, creator partnership strategy, and how to measure real campaign impact beyond surface enga</span> </a> </li> </ul> </aside>