<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc8f9ee68bd1541edb84_https-cdn-evbuc-com-images-660272489-1600437595863-1-original.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Brand and Performance in Balance</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>7 February 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 7 Feb 2024 · 14:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">A deep dive into <strong>uniting brand and performance marketing</strong>, with <a href="https://www.linkedin.com/in/consultantcmo/" target="_blank"><strong>Alex Murphy</strong></a>, Co-Founder of <strong>Balance</strong> and exclusive insights from <a href="https://www.linkedin.com/in/sophia-glennon/" target="_blank"><strong>Sophia Glennon</strong></a>, Senior Industry Manager at <strong>Google</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>In this session, we'll share:</h4> <ul> <li><strong>Real-world case studies</strong> and practical advice.</li> <li>Tips for <strong>adapting marketing strategies</strong> to current economic trends.</li> <li>Strategies for <strong>boosting business credibility</strong> to get budget, and <strong>aligning marketing efforts</strong> with broader goals.</li> </ul> </aside> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.eventbrite.co.uk/e/brand-and-performance-in-balance-tickets-772192186617" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/integrating-web-development-with-digital-marketing-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Integrating Web Development with Digital Marketing Strategies</span> <span class="gn-related__excerpt">Align your web and marketing strategies to boost traffic, build trust, and generate leads. Practical frameworks, case studies, and budget ti</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ppc-success-blueprint-strategies-for-maximum-roi" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PPC Success Blueprint: Strategies for Maximum ROI</span> <span class="gn-related__excerpt">Access this on-demand session covering data-driven bidding, AI targeting, ad copy best practices, and real brand case studies to lift paid s</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pr-vs-brand---defining-your-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PR vs. Brand - Defining your Strategy in 2024</span> <span class="gn-related__excerpt">Six agency experts reveal how to frame PR and brand objectives, align tactics across stakeholders, and decide where to invest your communica</span> </a> </li> <li class="gn-related__item"> <a href="/articles/driving-business-growth-for-your-beauty-brand-through-paid-media---free-webinar" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving business growth for your beauty brand through paid media - Free Webinar</span> <span class="gn-related__excerpt">Watch Foundation&#39;s on-demand webinar and get PPC tactics, AI optimisation tips, and strategies for competing with big beauty brands on any b</span> </a> </li> </ul> </aside>