<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa37c41338fd654fa48_651d7eca552d4c520ed35416_6512cd89865dd3d45d63a91d_boosting%252520your%252520brand%252520consideration%252520with%252520organic%252520and%252520paid.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Boosting your Brand Consideration with Organic and Paid Search</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 October 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 26 Oct 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With data and audience journeys being more complex than ever, <strong>the role of the 'consideration' stage is crucial</strong> - so how can integrating your paid and organic search strategies help?</p> <p class="gn-reveal">In this virtual session, our experts discuss <strong>the growing significance of the consideration stage</strong> during the audience journey, how both <strong>paid and organic search</strong> can support stronger brand consideration, and where external support can help in-house teams <strong>get more from an integrated strategy</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the Agenda:</h4> <ul> <li><strong>Brand consideration in 'the messy middle'.</strong> Understanding brand consideration as a key element of your wider strategy.</li> <li><strong>Using search for consideration.</strong> The common misconceptions surrounding both paid and organic search strategies and the role they play.</li> <li><strong>Finding your strategy.</strong> Best practise advice for your organic and paid search tactics when it comes to brand consideration, and key considerations for your own strategy.</li> <li><strong>Next steps.</strong> Measuring ROI, continuous improvement, and investing in brand consideration long-term.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alex Moran</span> <span class="gn-speaker__role">SEO Lead · Space &amp; Time</span> <a href="https://www.linkedin.com/in/alexanderjwmoran/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Harry Sumner</span> <span class="gn-speaker__role">Head of SEO and Content · Roast</span> <a href="https://www.linkedin.com/in/harry-sumner/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Max Flajsner</span> <span class="gn-speaker__role">Director of Technology - Global · Incubeta</span> <a href="https://www.linkedin.com/in/max-flajsner/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nick Handley</span> <span class="gn-speaker__role">Head of PPC Performance · Impression</span> <a href="https://www.linkedin.com/in/nicholaslukehandley/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-4-ways-to-maximise-brand-consideration-with-organic-and-paid-search" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 Ways to Maximise Brand Consideration with Organic and Paid Search </span> <span class="gn-related__excerpt">Agency experts share four tactics to align SEO and PPC, target informational queries, and measure engagement at the consideration stage.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/optimising-search-synergy---integrating-paid-and-organic-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Optimising Search Synergy - Integrating Paid and Organic Strategies</span> <span class="gn-related__excerpt">SEO and PPC alignment frameworks from agency experts, covering brand consideration, market visibility, and practical steps for integrated se</span> </a> </li> <li class="gn-related__item"> <a href="/articles/black-friday-and-beyond-investing-in-ecommerce-campaigns-that-deliver" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver</span> <span class="gn-related__excerpt">Experts share the full strategy checklist, from creative to conversion, covering common mistakes and best-practice examples for Black Friday</span> </a> </li> <li class="gn-related__item"> <a href="/articles/design-that-delivers-leveraging-your-product-and-packaging-for-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Design that Delivers - Reinforcing your brand through Creative Packaging</span> <span class="gn-related__excerpt">Over 70% of buyers are swayed by packaging. Agency experts share trend insights, brand-to-pack strategy, and real best-practice examples fro</span> </a> </li> </ul> </aside>