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<span class="gn-kicker"><span class="dot"></span>Expression</span>
<h1 class="gn-title"><em>Playback:</em> The Psychology of Persuasion - How to Craft Email Campaigns That Convert</h1>
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<strong>The GO Network</strong>
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<span>23 July 2025</span>
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<span>1 min read</span>
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<p class="gn-lede gn-reveal">In a world where inboxes are flooded with marketing outreach, how do you make sure your emails stand out and drive action? In this virtual session, learn from industry experts on how to craft subject lines that grab attention, write compelling copy.</p>
<h2 class="gn-reveal">What You'll Learn in This Session</h2>
<p class="gn-reveal">🧠 How psychology impacts email engagement.</p>
<p class="gn-reveal">📣 How to craft headlines that stand out, and copy that drives action.</p>
<p class="gn-reveal">🎯 Personalisation & segmentation tactics to improve engagement rates.</p>
<p class="gn-reveal">📧 Practical tips to optimise email performance, including A/B testing.</p>
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<h2 class="gn-reveal">Connect with our Speakers</h2>
<p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/chloe-richards-0a5b55187/"><u>Chloe Richards</u></a>, Email Marketing Strategist, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.i-com.net/"><u>I-COM</u></a></p>
<p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jessica-harrison-1808a4116/"><u>Jessica Harrison</u></a>, Head of Marketing, <a target="_blank" rel="noopener noreferrer nofollow" href="https://pomegranate.co.uk/"><u>Pomegranate Media</u></a></p>
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<h2 class="gn-reveal">About the Event Series</h2>
<p class="gn-reveal">This session is part of our ongoing Expression series – events designed to help agencies elevate their presence, creativity, and commercial impact. All playbacks are free to The GO Network members.</p>
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