<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa256751ff467d2c0e1_66509882fc31a81d995661cd_Event%2520Headers%2520%2520(2)%2520(2).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">B2B Symposium</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 June 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 13 Jun 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Chocolate Studios, The Warehouse, Shepherdess Pl, London, N1 7LJ</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Our line-up of guest speakers includes representatives from <strong>AVEVA</strong>, <strong>Nebula</strong>, <strong>CloudApps</strong>, and <strong>Proscope</strong> (Netsuite Partner). Attendees will have the opportunity to network with senior Sales and Marketing leaders and engage directly with the speakers during Q&amp;A sessions.</p> <p class="gn-reveal">And rest assured, the AI presentation will offer practical insights and applications to assist marketers in how to build powerful datasets to meet today's challenges when engaging with the right accounts.</p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">Agenda</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:00</span> <div> <div class="gn-agenda__detail-title">Tea and Coffee Reception</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:30</span> <div> <div class="gn-agenda__detail-title">Highlights from Ice Blue Sky's 2024 CRO Research Report</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:45</span> <div> <div class="gn-agenda__detail-title">Partner Advocacy – Growing Revenue and Reputation in Partnership with AVEVA</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">10:15</span> <div> <div class="gn-agenda__detail-title">Helping B2B Marketers use AI practically with CloudApps</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">10:45</span> <div> <div class="gn-agenda__detail-title">Tea and Coffee Break</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">11:00</span> <div> <div class="gn-agenda__detail-title">Driving value from the CRO role – for sales AND marketing with Proscope</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">11:30</span> <div> <div class="gn-agenda__detail-title">How a sustainable approach builds value with your customer with Nebula</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">12:00</span> <div> <div class="gn-agenda__detail-title">Driving a growth mindset in your marketing and sales teams with Ilse Passet</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">12:30</span> <div> <div class="gn-agenda__detail-title">Ice Blue Sky Director's Close</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">12:45</span> <div> <div class="gn-agenda__detail-title">Lunch</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">14:00</span> <div> <div class="gn-agenda__detail-title">End</div> </div> </div> </div> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Guest Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Kristian Blackshaw</span> <span class="gn-speaker__role">Head of Partner Marketing · AVEVA</span> <a href="https://www.linkedin.com/in/kristian-blackshaw/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Joshua Harris</span> <span class="gn-speaker__role">Sales &amp; Marketing Director · Cloudapps</span> <a href="https://www.linkedin.com/in/joshua-harris-68b3b184/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Simon Wheeldon</span> <span class="gn-speaker__role">Co-Founder · Cloudapps</span> <a href="https://www.linkedin.com/in/simon-wheeldon-02ba45/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Chris Muir</span> <span class="gn-speaker__role">Sales &amp; Marketing Director/CRO · Proscope for Netsuite</span> <a href="https://www.linkedin.com/in/chrismuir/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Richard Eglon</span> <span class="gn-speaker__role">Chief Marketing Officer · Nebula Global Services</span> <a href="https://www.linkedin.com/in/richardeglon/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ilse Passet</span> <span class="gn-speaker__role">Business and Mindset Coach · Ilse Passet Coaching</span> <a href="https://www.linkedin.com/in/leadership1-coach/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.icebluesky.com/b2b-symposium/" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-abm---what-it-is-why-it-matters-and-how-to-approach" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: ABM – What it Is, Why it Matters and How to Approach</span> <span class="gn-related__excerpt">B2B agencies share expert frameworks on the three ABM models, who they suit, and the practical steps to build account-based marketing into y</span> </a> </li> <li class="gn-related__item"> <a href="/articles/mastering-the-b2b-sales-cycle-advanced-insights-for-brand-marketers" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mastering the B2B Sales Cycle: Advanced Insights for Brand Marketers</span> <span class="gn-related__excerpt">Sales and marketing alignment, data analytics, and proven frameworks: this session covers every stage of the B2B sales cycle and how to meas</span> </a> </li> <li class="gn-related__item"> <a href="/articles/deep-dive-the-role-of-ai-in-abm-with-ice-blue-sky" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Deep Dive - The Role of AI in ABM with Ice Blue Sky</span> <span class="gn-related__excerpt">B2B agency leaders get practical guidance on embedding AI into ABM workflows, busting common misconceptions, and spotting the risks before t</span> </a> </li> <li class="gn-related__item"> <a href="/articles/roi-101-driving-buy-in-for-your-strategy-with-cross-team-collaboration" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">ROI 101 - Driving Buy-In for your Strategy with Cross-Team Collaboration</span> <span class="gn-related__excerpt">Senior marketing leaders share tactics for board approval, stakeholder engagement, and proving ROI across your organisation. 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