<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc8b8e891f8e694eee7b_ai-ecommerce.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">AI-Powered Personalisation at Scale</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 November 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 13 Nov 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">But while AI promises efficiency and scale, success depends on the right combination of data, human creativity, and strategy.</p> <p class="gn-reveal">In this session, we'll bring together leading agency experts to explore how AI is being used right now to deliver smarter targeting, personalised content, and measurable performance improvements for brands.</p> <p class="gn-reveal">From predictive analytics and automation to data infrastructure and creative decision-making, this discussion will showcase how agencies are using AI to make personalisation work in practice.</p> <p class="gn-reveal">The conversation will be hosted by Russell Oakley and feature agency leaders who can offer real-world insight into how AI-driven personalisation is being delivered today, and where the biggest opportunities (and risks) lie for marketers in 2026.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Why Attend</div> <h4>What you'll take away from this session.</h4> <ul> <li><strong>Get actionable AI strategies from industry leaders.</strong></li> <li><strong>Discover how to measure and prove ROI from AI-driven personalisation.</strong></li> <li><strong>Learn what's next for AI in marketing for 2026.</strong></li> </ul> </aside> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc8a52f78a8124a2c832_1762348616257.webp" alt="AI-Powered Personalisation at Scale session"></div> </figure> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-5-ways-to-get-more-from-your-marketing-data" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Ways to Get More from your Marketing Data</span> <span class="gn-related__excerpt">Stop drowning in vanity metrics. Agency experts share 5 proven ways to unify siloed data, extract real insights, and prove ROI to your C-sui</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-your-customers-understanding-buying-behaviours-in-retail" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in your Customers - Understanding Buying Behaviours in Retail</span> <span class="gn-related__excerpt">Agency experts break down the &#39;Messy Middle&#39;, data-driven audience analysis, and how to translate behavioural insights into sharper targetin</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-leveraging-your-consumer-behaviour-data-for-better-business-outcomes" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Leveraging your Consumer Behaviour Data for Better Business Outcomes</span> <span class="gn-related__excerpt">Retail agency experts break down how buying habits have shifted, covering personalisation, sustainability, and the targeting tools that shar</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-powered-personalisation-at-scale-2025" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI Powered Personalisation at Scale: What Marketers Need to Know in 2025</span> <span class="gn-related__excerpt">Static rules are holding back your ROI. See how dynamic AI decisions unlock real-time personalisation and what senior agency teams should pr</span> </a> </li> </ul> </aside>