But while AI promises efficiency and scale, success depends on the right combination of data, human creativity, and strategy. In this session, we’ll bring together leading agency experts to explore how AI is being used right now to deliver smarter targeting, personalised content, and measurable performance improvements for brands. From predictive analytics and automation to data infrastructure and creative decision-making, this discussion will showcase how agencies are using AI to make personalisation work in practice. The conversation will be hosted by Russell Oakley and feature agency leaders who can offer real-world insight into how AI-driven personalisation is being delivered today - and where the biggest opportunities (and risks) lie for marketers in 2026.

November 13, 2025

Event Location:

Virtual

Member Panel