<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa0121429956d89c6ba_66c4a3fa16fc29d7d998aca3_2061f0733750-47112_email___Ai_in_Marketing.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">AI in Marketing - The Dos and Don&#39;ts for Success</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 September 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 17 Sept 2024 · 09:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">The Terrace, 3 Wellington Place, Leeds LS1 4AP</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">AI is transforming marketing practices, providing increased efficiency, granularity, and innovation. The integration of AI, however, also brings challenges and risks that need to be managed carefully.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What you'll learn</div> <h4>Explore the benefits of AI in marketing</h4> <ul> <li><strong>Drive efficiencies and enhance granularity.</strong> Join <a href="https://www.jaywing.com/" target="_blank"><strong>Jaywing</strong></a> as we explore how AI can drive efficiencies, enhance granularity in modelling and support human intervention.</li> <li><strong>Discover optimal areas for AI implementation.</strong> You'll discover the optimal areas for AI implementation in marketing and business operations and learn from cautionary tales about the potential dangers of unchecked AI use, including data privacy concerns and the impact upon critical thinking.</li> <li><strong>Balance AI tools with human creativity.</strong> We will also address the balance between AI tools and human creativity, showing you how to leverage both for the best results.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Malcolm Clifford</span> <span class="gn-speaker__role">Data Science Strategy Director · Jaywing</span> <a href="https://www.linkedin.com/in/malcolm-clifford-2381971/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Joe Crawforth</span> <span class="gn-speaker__role">Head of Research and Development · Jaywing</span> <a href="https://www.linkedin.com/in/joe-crawforth-8798904b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.jaywing.com/ai-in-marketing/" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">Agency experts unpack creator partnerships, disclosure rules, and how to balance data with creativity to rebuild credibility and drive real </span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-powered-personalisation-at-scale" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI-Powered Personalisation at Scale</span> <span class="gn-related__excerpt">Agency experts reveal how to combine data, creativity, and automation to deliver smarter targeting and prove ROI from AI-driven personalisat</span> </a> </li> <li class="gn-related__item"> <a href="/articles/content-marketing-the-risks-and-rewards-elyua" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Content Marketing: The Risks and Rewards</span> <span class="gn-related__excerpt">Agency experts reveal how to avoid landfill content, integrate activity through the funnel, and build a content strategy that drives real bu</span> </a> </li> <li class="gn-related__item"> <a href="/articles/smarter-not-harder-driving-stronger-data-and-insights-from-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving Stronger Data and Insights from your Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts share how to frame, translate, and automate analytics, turning overwhelming data into strategy-shaping insights that prove ch</span> </a> </li> </ul> </aside>