<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fac1906a74ad27e8fc6_65492f612e62e676d4185880_Ads%20of%20the%20Month%20-%20March%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">The Best Marketing Campaigns of 2023 - January to March</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 March 2023</span> <span class="pip"></span> <span>16 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">In what is always an exciting period for new marketing campaigns with the financial year coming to an end, Easter on the horizon, and a month that includes the celebrations of St. Patricks Day and Mother's Day, we set out to collate the most impactful <strong>Creative, Digital, and OOH advertising campaigns released in March 2023</strong>.</p> <p class="gn-reveal">From an exigent cry for help to tackle the nation's childcare crisis by <strong>Pregnant Then Screwed</strong> to <strong>The Ben Kinsella Trust's</strong> plea to <strong>#stopknifecrime</strong> with a heart-sinking message this Mother's Day to <strong>Tesco's</strong> iconic logo re-design and <strong>Cadbury's</strong> annual worldwide egg-hunt in celebration of Easter this year – view our list of best campaigns this month below.</p> <p class="gn-reveal"><strong>January -&nbsp;</strong><a href="#jancampaigns"><strong>Campaigns #1 - 8</strong></a></p> <p class="gn-reveal"><strong>February - </strong><a href="#febcampaigns"><strong>Campaigns #9 - 16</strong></a></p> <p class="gn-reveal"><strong>March - </strong><a href="#marcampaigns"><strong>Campaigns #17 - 24</strong></a></p> <p class="gn-reveal"><em>Take a look at our calendar of </em><a href="https://www.thegonetwork.com/events?utm_source=Article&utm_medium=Events&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Events+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>free virtual strategy workshops</em></strong></a><em>, designed to tackle the key challenges faced by our network of marketing leaders.</em></p> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="jancampaigns"></a></div></div> <h2 class="gn-reveal">January</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">McDonald's – <a href="https://www.leoburnett.co.uk/work/raise-your-arches/#:~:text=Our%20new%20campaign%20for%20McDonald's,a%20Snapchat%20and%20Instagram%20lens." target="_blank">Raise your Arches</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.mcdonalds.com/gb/en-gb.html" target="_blank">McDonald's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.leoburnett.co.uk/" target="_blank">Leo Burnett</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">You don't expect to see big red "50% off" stickers on the windows at <strong>McDonald's</strong> – and you won't – but nevertheless, the fast-food giant has jumped on the discount-January train with their new '<strong>Raise your Arches</strong>' campaign from <strong>Leo Burnett</strong>.<br><br>Directed by <strong>Edgar Wright</strong>, whose credits include Simon Pegg's <em>Cornetto Trilogy</em> and <em>Baby Driver</em>, the advert perfectly encapsulates the feeling we all have when the McDonald's cravings kick in.</p> <p class="gn-reveal">Set in an office block, the advert is <strong>the first for the company to not show any of its products or restaurants.</strong></p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/MkQzTtDPpa4"><div><iframe src="https://www.youtube.com/embed/MkQzTtDPpa4" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal"><em>Take a look at our </em><a href="https://www.thegonetwork.com/news/ones-to-watch-the-most-impactful-ad-campaigns-of-2022?utm_source=Article+-+The+Best+Marketing+Campaigns+of+2023&utm_medium=Link&utm_campaign=Most+Impactful+Ads+of+2022&utm_term=Article+The+Best+Marketing+Campaigns+of+2023+-+Link+-+Most+Impactful+Ads+of+2022" target="_blank"><strong><em>full campaign round-up of 2022.</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">La Vie – <a href="https://www.laviefoods.com/en/actualites/our-first-international-advertising-campaign-live-now-in-the-uk/" target="_blank">Painting the UK Pink</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.laviefoods.com/en/" target="_blank">La Vie</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://buzzman.eu/en" target="_blank">Buzzman</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Alongside big discounts, the month of January is also known for resolutions, new habits, and attempts at healthier ways of living. For some of you, this might have included participating in '<strong>Veganuary</strong>' – an initiative to ditch meat and dairy in favour of plant-based alternatives.</p> <p class="gn-reveal">It's no surprise, therefore, that plant-based brands up the ante when it comes to their advertising at this time of year. French brand <strong>La Vie</strong>, for example, took up a large triple-decker billboard in Shoreditch to promote their meat-substitute bacon.<br><br>La Vie worked with creative agency <strong>Buzzman</strong> on the provocative campaign.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Creative Marketing Campaigns - 2023 - La Vie – Painting the UK Pink" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f4a8_63d8f9eeb390303c09b9f171_Screenshot%25202023-01-31%2520112103%2520(2).png" width="auto" height="auto" loading="auto"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Asahi – <a href="https://www.troublemaker.co.uk/work/zero" target="_blank">Beyond Expected</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.asahibeer.co.uk/" target="_blank">Asahi</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.troublemaker.co.uk/" target="_blank">Trouble Maker</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Another initiative you might have been taking part in is 'Dry January,' and just like La Vie, many companies are striking while the iron's hot to promote their no/lo-alcohol offerings. One such company is <strong>Asahi</strong>.</p> <p class="gn-reveal">The Japanese beer brand enlisted the talents of <strong>Trouble Maker</strong> and FAMILIA director <strong>Fausto Becatti</strong> to create '<strong>Super Dry</strong>,' a campaign to promote its 0.0% beer. The vibrant ad takes us on a trip through modern day Japan, zooming through different scenes to show Asahi Super Dry being enjoyed in a variety of different settings.</p> <p class="gn-reveal">With trends showing alcohol consumption on the downturn, especially amongst the younger generation, Fausto opted to show the 0.0% alternative in a bar and other social situations to highlight the switch from traditional booze.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=VWH9SLEE3tI"><div><iframe src="https://www.youtube.com/embed/VWH9SLEE3tI" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Jordan's Cereals – <a href="https://jordanscereals.co.uk/what-we-do" target="_blank">Tasty by Nature</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://jordanscereals.co.uk/" target="_blank">Jordan's Cereals</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="http://www.the7stars.co.uk/" target="_blank">the7stars</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">I'm more a fan of toast than cereal in the morning, but I can't let my bias get in the way of this incredibly important and impartial round up of campaigns. Next on the list is <strong>Jordan's Cereals</strong>. Their new campaign '<strong>Tasty by Nature</strong>' marks the company's return to Linear TV for the first time since 2013.</p> <p class="gn-reveal">The TV and video campaign was created by <strong>the7stars</strong>, and is running nationwide across <strong>Channel 4</strong>, <strong>Sky</strong>, and <strong>ITV Digital</strong> through to the end of February.</p> <p class="gn-reveal">Produced by <a href="https://lobstercreative.com/" target="_blank"><strong>Lobster Creative</strong></a> and put together in-house, the advert shows a golden, cartoon oat field, with the grains all swirling together to transform into 'delicious light and crispy golden clusters.' The return to television comes after a product-wide packaging redesign by <a href="https://www.bloom-london.com/" target="_blank"><strong>Bloom</strong></a>, to help create a rich and cohesive identity across Jordan's portfolio of products.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=5QPFjKGwzL8"><div><iframe src="https://www.youtube.com/embed/5QPFjKGwzL8" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal">View our recent <a href="https://www.thegonetwork.com/news/round-up-investing-in-organic-growth-maximising-your-channels-in-2023" target="_blank"><strong><em>Round-up: Investing in Growth - Maximising your Channels in 2023</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">British Airways – <a href="https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots" target="_blank">Out of Office</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.britishairways.com/travel/home/public/en_gb/" target="_blank">British Airways</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Travel &amp; Tourism</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.uncommon.london/" target="_blank">Uncommon</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Be honest, how many 'Out of Offices' have you received in January? Despite coming immediately after Christmas, it seems like a popular time for people to take some time away from their desk and jet off to seek some winter sun.</p> <p class="gn-reveal">British Airways Holiday's new campaign '<strong>Take Your Holiday Seriously</strong>' plays on the 'Out of Office' response, replacing the usual 'if you need to get hold of me' blurb with blunter suggestions such as '0% chance of work' and simply 'No.' The emails are overlaid across beautiful beach scenes (think more Sicily than Skegness).</p> <p class="gn-reveal">The outdoor campaign has been devised by <strong>Uncommon</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Creative Marketing Campaigns - 2023 - British Airways – Out of Office" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f49e_63d3bad5f11da4741286d013_Out%2520of%2520Office.png" width="auto" height="auto" loading="auto"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Gymbox – <a href="https://adage.com/creativity/work/gymbox-gets-real-about-fitness-cliches-new-campaign/2461811" target="_blank">Cut through the bulls**t</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.gymbox.com/" target="_blank">Gymbox</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Health &amp; Fitness</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Struggling to get on the equipment you're after? Are all the classes booked up that are usually only half-full? It's the post-Christmas gym season, where everyone has decided they're on a health-kick that will last for a month or two at best. To capitalise on these new year's resolutions, unconventional London-based <strong>Gymbox</strong> have launched a new OOH campaign around the capital.</p> <p class="gn-reveal">The campaign was created by <strong>AMV BBDO</strong>, a regular in these roundups, following a brief to disrupt the category and reinforce its brand position as the "antidote to boring gyms." It builds on Gymbox's existing 'Anything goes' campaign.</p> <p class="gn-reveal">In one execution, the phrase "Sweat is your fat crying" is crossed over with the words "Or maybe you forgot to delete your browser history" scribbled underneath. Thanks for the reminder, Gym Box.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Creative Marketing Campaigns - 2023 - Gymbox – Cut through the bulls**t" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f49b_63d8fae9422b3dad66a36a28_Screenshot%25202023-01-31%2520112606%2520(1).png" width="auto" height="auto" loading="auto"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Woodland Trust – <a href="https://www.woodlandtrust.org.uk/about-us/what-we-do/we-plant-trees/" target="_blank">Plant More Trees</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.woodlandtrust.org.uk/" target="_blank">Woodland Trust</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charities</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://creaturelondon.com/" target="_blank">Creature London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Brand positioning</span> </div> <p class="gn-reveal">I love a good walk in nature. There's nothing better than leaving the city for a nice Sunday-stroll through some woodlands up in the Peaks. Many of them are looked after by the Woodland Trust, who have recently launched the campaign '<strong>Plant More Trees</strong>.'</p> <p class="gn-reveal">The campaign has been launched alongside the organisation's re-brand and repositioning, all done in partnership with <strong>Creature London</strong>.</p> <p class="gn-reveal">The initial brief was to help the Woodland Trust develop <strong>a new brand positioning that allowed them to shift perception from a conservation organisation for the traditional and conservative, to one that represents the wide variety of voices that want to tackle the climate crisis</strong>. The new positioning, 'Fighting for the health of people and planet with every tree,' is aimed at placing Woodland Trust as a mass brand, speaking to a mass audience about a mass cause.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Creative Marketing Campaigns - 2023 - Woodland Trust – Plant More Trees" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f4a1_63d8fc024de04319367d63e8_Screenshot%25202023-01-31%2520112759%2520(1)%2520(1)%2520(1)%2520(1).png" width="auto" height="auto" loading="auto"></div> </figure> </div> <p class="gn-reveal">View our comprehensive guide for rebranding: <a href="https://www.thegonetwork.com/resources/the-go-networ-re-brand-workbook-a-guide-to-branding-and-brand-identity" target="_blank"><strong><em>The (Re)Brand Workbook</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">TotallyMoney – <a href="https://www.totallymoney.com/campaign/totally-get-there/" target="_blank">You'll Totally Get There</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.totallymoney.com/" target="_blank">TotallyMoney</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.stlukes.co.uk/" target="_blank">St Luke's</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">It's apt that we finish January's roundup with <strong>TotallyMoney's</strong> campaign 'You'll Totally Get There,' but to where exactly?</p> <p class="gn-reveal">Independent creative agency <strong>St Luke's</strong> have worked with the credit app to devise a TV and online campaign that demonstrates how, with the right guidance and support, people can climb higher and reach their goals.</p> <p class="gn-reveal">The three-month campaign will run across TV, VOD, and YouTube until the end of March, with the media planning and buying conducted by Electric Glue.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=fuz3KlfXdL8"><div><iframe src="https://www.youtube.com/embed/fuz3KlfXdL8" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal"><strong><em>Looking for your next agency partner? The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="febcampaigns"></a></div></div> <h2 class="gn-reveal">February</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Paddy Power: <a href="https://www.adsoftheworld.com/campaigns/cheltenham-2023" target="_blank">Cheltenham 2023</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.paddypower.com/bet" target="_blank">Paddy Power</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Betting</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.bartleboglehegarty.com/london" target="_blank">BBH London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">It's 'the best rivalry you've never heard of,' Ireland verses Great Britain at the <strong>Cheltenham Festival</strong>. Having recently returned from a short trip to Ireland, I was a little curious as to why the hotel I was staying in was holding a 'Cheltenham preview night,' but after seeing <strong>Paddy Power's</strong> latest advert and doing a little research, it all makes sense.</p> <p class="gn-reveal">After having featured in two previous ads for the brand, actor <strong>Colm Meaney</strong> returns to settle things 'once and for all.' The ad begins with the Irishman coming face-to-face with Paddy Power Football Ambassador Peter Crouch after stepping off a bus full of fellow racegoers. In the English contingent is also, for some reason, Barry from EastEnders.</p> <p class="gn-reveal">It's Paddy Power's first campaign since <strong>BBH</strong> was appointed to handle the brand's integrated advertising business back in January.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="A screenshot from Paddy Power's new campaign advertising Cheltenham Festival" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f4ab_63ff5d626de71fdda3e8af50_Paddy%2520Power.png" width="auto" height="auto" loading="auto"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">BBC - <a href="https://www.superunion.com/news/eurovision-2023-visual-identity" target="_blank">Eurovision 2023</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.bbc.co.uk/programmes/b0070hvg" target="_blank">BBC</a> / <a href="https://eurovision.tv/" target="_blank">The Eurovision Song Contest</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Live Event</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.superunion.com/" target="_blank">Superunion</a> / <a href="https://starlightcreative.studio/" target="_blank">Starlight Creative</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Branding</span> </div> <p class="gn-reveal">Coming to you live from Liverpool, it's the <strong>67^th Eurovision Song Contest</strong>. Ok, it's not quite live yet, but we've only got 74 days (at the time of writing) until the grand finale of television's most spectacular event.</p> <p class="gn-reveal">Unless you've been living under a rock, you'll have heard that the United Kingdom is hosting this years' contest on behalf of Ukraine. Kalush Orchestra won back in 2022 with their pop-folk hit 'Stefania,' with the UK's Sam Ryder coming in second place singing the equally catchy 'Spaceman.'</p> <p class="gn-reveal">Designed in partnership with UK-based creative company <strong>Superunion</strong> and Ukranian creative studios <strong>Starlight Creative</strong>, the look is much more vibrant than previous years, with the flags of both countries being used as inspiration for the blue, yellow, and hot pink colour pallet.</p> <p class="gn-reveal">The studios chose a sans serif typeface called Penny Lane for the '<strong>United by Music</strong>' slogan, inspired by 20^th-century cast iron signs displaying Liverpool street names.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=pxI7KVLDvzg"><div><iframe src="https://www.youtube.com/embed/pxI7KVLDvzg" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal"><strong><em>Brand loyalty, authenticity, and more; we asked over 150 marketing leaders to share the Marketing Communications trends, opportunities, and challenges they're predicting for 2023. </em></strong><a href="https://www.thegonetwork.com/resources/the-go-network-pulse-check-2023?utm_source=Article&utm_medium=Link&utm_campaign=The+Best+Marketing+Campaigns+of+2023&utm_term=Article+-+Link+-+The+Best+Marketing+Campaigns+of+2023" target="_blank"><strong><em>Download the "Pulse Check: 2023."</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">First Direct: <a href="https://www.adobomagazine.com/campaign-spotlight/wunderman-thompson-uk-and-first-direct-introduce-skunk-to-call-out-the-stinkiest-situations-in-life/" target="_blank">Skint Stinks</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.firstdirect.com/" target="_blank">First Direct Bank</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.wundermanthompson.com/united-kingdom" target="_blank">Wunderman Thompson UK</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Are you a fan of a tenuous link? Leeds was in the bidding to host Eurovision 2023 and their largest arena is sponsored by <strong>First Direct</strong>. That brings us nicely to First Direct's new campaign '<strong>Skint Stinks</strong>.'</p> <p class="gn-reveal">Created by integrated marketing agency, <strong>Wunderman Thompson UK</strong>, the ad features an anthropomorphic skunk airing the frustrations of young people up and down the country when it comes to finances.</p> <p class="gn-reveal">Launching on the 30^th of January, the campaign is social-first, with activations across <strong>Instagram, TikTok</strong> and <strong>YouTube</strong>. Towards the middle of February, <strong>Xbox</strong> players will be met with an interactive landing page experience challenging them to complete a first direct branded minigame for Xbox vouchers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=atlDbjxivs4 "><div><iframe src="https://www.youtube.com/embed/atlDbjxivs4" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Royal Foundation Centre for Early Childhood: <a href="https://royalfoundation.com/the-royal-foundation-centre-for-early-childhood-unveils-findings-of-new-research-into-public-perceptions-of-early-childhood-development/" target="_blank">Shaping Us</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://royalfoundation.com/" target="_blank">Royal Foundation</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charities</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://wonderhoodstudios.com/" target="_blank">Wonderhood Studios</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">At the end of January, Her Royal Highness The Princess of Wales (not that one) launched a major new awareness raising campaign to increase public understanding of the crucial importance of the first five years of a child's life.</p> <p class="gn-reveal">Entitled '<strong>Shaping Us</strong>,' the long-term campaign from <strong>The Royal Foundation Centre for Early Childhood</strong> launched with the release of a short film, highlighting how babies and children develop in response to their earliest experiences.</p> <p class="gn-reveal">The film, featuring the track "Breathe a Breath of Me" by Lokki, will appear on Piccadilly Lights at Piccadilly Circus and will be screened in cinemas around the UK.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=3Y_5N1bDWB4 "><div><iframe src="https://www.youtube.com/embed/3Y_5N1bDWB4" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-5-ways-to-get-more-from-your-marketing-data" target="_blank"><strong>5 Ways to Get More from your Marketing Data</strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">EE Hope United: <a href="https://www.eehopeunited.co.uk/" target="_blank">GayVAR</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://ee.co.uk/" target="_blank">EE</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Telecoms</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://saatchi.co.uk/" target="_blank">Saatchi &amp; Saatchi London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Online</span> </div> <p class="gn-reveal">If someone asked me what '<strong>GayVAR</strong>' was, I'd probably say it was to help RuPaul decide, in her older age, who wins a lip-sync in Drag Race. Turns out it's actually a new integrated campaign from <strong>EE</strong> to highlight and tackle the issue of online homophobia within football.</p> <p class="gn-reveal"><strong>EE's Hope United squad</strong> will be monitoring social media across three Premier League game weeks, with GayVAR content posted in response to specific moments that have been found to generate spikes in online homophonic abuse (bad goalkeeping, dives and losses etc.)</p> <p class="gn-reveal">The short videos will highlight the ridiculous and archaic nature of homophobia, and will be shared across EE's social media channels with the message that it isn't just 'banter.'</p> <p class="gn-reveal">Hope United was formed by <strong>Saatchi &amp; Saatchi London</strong>, with PR run by <strong>Pitch Marketing Group</strong> and media buying by <strong>Essence</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=iVaG0Qi1coA "><div><iframe src="https://www.youtube.com/embed/iVaG0Qi1coA" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">Hilton Hotels &amp; Resorts: <a href="https://www.adforum.com/news/hilton-and-tbwalondon-launch-hiltons-biggest-ever-uk-ad-campaign-to-support-the-global-brand-platform-hilton-for-the-stay" target="_blank">Happy Surprise Extras</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.hilton.com/en/" target="_blank">Hilton Hotels &amp; Resorts</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Travel &amp; Tourism</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.tbwalondon.com/" target="_blank">TBWA London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Admit it - we've all stayed in some dodgy hotels in our time. I don't think, however, that I've had to pay extra for electricity or a kettle. These are some of the hidden extras a shocked traveller is told she'll have to pay for in <strong>Hilton Hotels &amp; Resorts'</strong> new ad.</p> <p class="gn-reveal">Created by <strong>TBWA London</strong>, the new UK campaign builds off the global brand platform that puts the hotels back into hotel marketing.</p> <p class="gn-reveal">The integrated campaign launches Hilton's new '<strong>Hilton. For The Stay</strong>' creative platform in the UK, and will cover TV, Social, Radio, and Digital Audio.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Hilton - Happy Surprise Extras" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f4b7_6406257d9d916245035f1332_54fefdea7b1871a6c0da385fbc600689-1676559569%2520(1)%2520(1)%2520(1)%2520(1).png" width="auto" height="auto" loading="auto"></div> </figure> </div> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-4-pr-trends-that-will-shape-your-2023-marketing-strategy" target="_blank"><strong><em>4 PR Trends to Shape your 2023 Marketing Strategy</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#15</span> <h3 class="gn-list-item__title">McDonald's: <a href="https://www.leoburnett.co.uk/work/own-your-mcspicy-face/" target="_blank">Own Your McSpicy Face</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.mcdonalds.com/gb/en-gb.html" target="_blank">McDonald's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.leoburnett.co.uk/" target="_blank">Leo Burnett</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Last month we highlighted <strong>McDonald's</strong> '<strong>Raise your Arches</strong>' campaign, the first not to feature any of the fast-food chain's restaurants or products. Their latest campaign includes both, more specifically the <strong>McSpicy</strong> as it becomes a permanent feature on the McDonald's menu.</p> <p class="gn-reveal">The ad, again from <strong>Leo Burnett</strong>, calls on the UK to own their 'McSpicy face,' centred around the creative insight that everyone has a face they pull when they eat spicy food.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=x4Gifu5r-y8"><div><iframe src="https://www.youtube.com/embed/x4Gifu5r-y8" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#16</span> <h3 class="gn-list-item__title">Kleenex: <a href="https://www.marketing-beat.co.uk/2023/02/21/kleenex-fcb-inferno-sleeve/" target="_blank">Save the Sleeve</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kleenex.co.uk/" target="_blank">Kleenex</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.fcbinferno.com/" target="_blank">FCB Inferno</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">And so we come to the last of our campaign spotlights for February. I'm not crying, you are. If you <em>are</em> crying, a new campaign from <strong>Kleenex</strong> is urging you to '<strong>Save the sleeve</strong>,' and use tissues to mop up the tears instead.</p> <p class="gn-reveal">The campaign from <strong>FCB Inferno</strong> encourages people to 'Grab a Kleenex' instead, because only a Kleenex will do when someone needs a tissue.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=LLqwEwt99RQ "><div><iframe src="https://www.youtube.com/embed/LLqwEwt99RQ" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="marcampaigns"></a></div></div> <h2 class="gn-reveal">March</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#17</span> <h3 class="gn-list-item__title">Pregnant Then Screwed: <a href="https://www.marketing-beat.co.uk/2023/03/02/pregnant-then-screwed-saatchi/" target="_blank">A Cry For Help</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://pregnantthenscrewed.com/" target="_blank">Pregnant Then Screwed</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://saatchi.co.uk/" target="_blank">Saatchi &amp; Saatchi</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital OOH, Social Media</span> </div> <p class="gn-reveal">To raise awareness of the UK childcare crisis, <strong>Pregnant Then Screwed</strong> partnered with creative agency <strong>Saatchi &amp; Saatchi</strong> to launch a nationwide integrated campaign, '<strong>A Cry For Help</strong>'.</p> <p class="gn-reveal">Running across digital out-of-home, Spotify and social media, the innovative creative centred around the sound of a baby crying is literally impossible to ignore, much like the childcare crisis that the charity is trying to tackle.</p> <p class="gn-reveal">The campaign, released in time for Mother's Day 2023, also shed light on the stark findings that three in four mothers who pay for childcare say it no longer makes financial sense for them to work.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Pregnant Then Screwed: A Cry For Help" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f4a4_6432cd73b03b84c3a8ec5130_pregnant%2520then%2520screwed.png" width="auto" height="auto" loading="auto"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#18</span> <h3 class="gn-list-item__title">Cadbury: <a href="https://www.marketing-beat.co.uk/2023/03/09/cadbury-worldwide-hide-easter/" target="_blank">Worldwide Hide</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.cadbury.co.uk/" target="_blank">Cadbury</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Confectionery</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Digital OOH</span> </div> <p class="gn-reveal">For the third year running, <strong>Cadbury</strong> and creative agency <strong>VCCP London</strong> announced the return of the '<strong>Worldwide Hide'</strong> campaign in the run up to Easter.</p> <p class="gn-reveal">The chocolate brand is once again giving participants the option to hide a digital easter egg on a virtual map via Google Street view for their special someone to find, gifting a real chocolate egg once found.</p> <p class="gn-reveal">The campaign consists of a 20-second spot, showing a giant purple egg placed in locations around the world with a voiceover reiterating the thoughtful idea behind the 'Worldwide Hide'. In addition, Cadbury launched bespoke digital billboards across the UK which featured real hiding spots used on their Worldwide Hide platform.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/SMRRW1vUP3M "><div><iframe src="https://www.youtube.com/embed/SMRRW1vUP3M" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal">View: <a href="https://www.thegonetwork.com/news/ones-to-watch-8-of-the-most-impactful-ad-campaigns-of-march" target="_blank"><strong><em>8 of the Most Impactful Ad Campaigns of March 2022</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#19</span> <h3 class="gn-list-item__title">Guinness 0.0: <a href="https://www.bestadsontv.com/ad/145547/Guinness-00-Make-it-a-St-Patricks-Day-to-Remember" target="_blank">Make it a St Patrick's Day to Remember</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.guinness.com/en-gb" target="_blank">Guinness</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Alcoholic Beverage</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal">To kick off this year's St. Patrick's Day celebrations, <strong>Guinness 0.0</strong> in collaboration with <strong>AMV BBDO</strong> launched its biggest responsible drinking campaign, '<strong>Make it a St. Patrick's Day to Remember</strong>', encouraging consumers to try their alternative non-alcoholic beer.</p> <p class="gn-reveal">Along with the 30-second spot featuring a pint of Guinness 0.0 singing along to Bonnie Tyler's I Need a Hero, the drinks company rebranded four iconic pub facades across Ireland into 'Guinness 0.0 Pubs' including O' Donoghues (Dublin), O' Connell's (Galway), O' Sullivans (Cork) and Common Market (Belfast) where customers could enjoy a free pint of Guinness 0.0 on March 17^th.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/ZfELtTliPWQ"><div><iframe src="https://www.youtube.com/embed/ZfELtTliPWQ" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#20</span> <h3 class="gn-list-item__title">Nando's: <a href="https://www.marketing-beat.co.uk/2023/03/02/nandos-this-must-be-the-place/" target="_blank">This Must Be The Place</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.nandos.co.uk/" target="_blank">Nando's UK</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Restaurant Chain</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.zenithmedia.co.uk/" target="_blank">Zenith</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>Nando's</strong> unveiled a new brand platform and national campaign, '<strong>This Must Be The Place</strong>', featuring cameos from celebrities <strong>Bukayo Saka, Grime Gran and Niko B</strong>.</p> <p class="gn-reveal">The campaign, produced in partnership with its media agency <strong>Zenith</strong> intends to embody the chains ethos of bringing people together, "not only over delicious flame-grilled Peri-Peri chicken, but over unique shared experiences too".</p> <p class="gn-reveal">The ad has proven popular amongst the Gen-Z audience and is currently running across TV and video-on-demand and cinema.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/dp7w5fJAdsU"><div><iframe src="https://www.youtube.com/embed/dp7w5fJAdsU" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-brand-loyalty-why-it-matters-how-to-measure-and-routes-to-success" target="_blank"><strong><em>Brand Loyalty – Why it Matters, How to Measure, and Routes to Success</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#21</span> <h3 class="gn-list-item__title">The Ben Kinsella Trust: <a href="https://www.marketing-beat.co.uk/2023/03/16/ben-kinsella-trust-knife-crime/" target="_blank">Knife Crime</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://benkinsella.org.uk/" target="_blank">The Ben Kinsella Trust</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://mcsaatchi.london/" target="_blank">M&amp;C Saatchi London</a> &amp; <a href="https://www.clearchannel.co.uk/" target="_blank">Clear Channel UK</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Digital OOH</span> </div> <p class="gn-reveal">In collaboration with <strong>M&amp;C Saatchi London</strong>, <strong>The Ben Kinsella Trust</strong> unveiled their innovative AI campaign ahead of Mother's Day, to raise awareness of the devastating impact of knife crime.</p> <p class="gn-reveal">The campaign's digital-out-of-home posters utilise a machine learning system, developed by <strong>Clear Channel UK</strong>, to display the heart-sinking thoughts that go through a mother's mind upon the sound of an ambulance siren. #stopknifecrime.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/_VxtQFLq86M "><div><iframe src="https://www.youtube.com/embed/_VxtQFLq86M" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#22</span> <h3 class="gn-list-item__title">Women's Equality Party: <a href="https://www.bestadsontv.com/ad/145880/Womens-Equality-Party-See-it-Say-it-Ignore-it-1" target="_blank">See it. Say it. Ignore it.</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.womensequality.org.uk/" target="_blank">Women's Equality Party</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Feminist Group</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://quietstorm.co.uk/" target="_blank">Quiet Storm</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Print</span> </div> <p class="gn-reveal">Feminist group, <strong>Women's Equality Party</strong>, plastered the streets of London with posters mocking the Metropolitan Police in wake of the damning evidence published by Casey Review, branding the force as institutionally racist, sexist, and homophobic.</p> <p class="gn-reveal">Designed by <strong>Quiet Storm</strong>, the '<strong>See it. Say it. Ignore it</strong>.' campaign posters aim to address the cases of rape, sexual assault, and harassment by abusers within the force and demands the government to carry out immediate statutory inquiry into misogyny in the police instead of ignoring this worrying situation.</p> <p class="gn-reveal">The design cleverly mimics existing policing promotional material, but this time showcasing police officers laughing as a woman is attacked by another officer in the background.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Women's Equality Party: See it. Say it. Ignore it." src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73fad432365112ef3f4b2_6432d022e9cbf0ef263a19c4_see%2520it%25203.jpeg" width="auto" height="auto" loading="auto"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#23</span> <h3 class="gn-list-item__title">M&amp;M's: <a href="https://www.marketing-beat.co.uk/2023/03/21/mms-easter-thepartnership/" target="_blank">Easter Together</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.mms.com/en-gb" target="_blank">M&amp;M's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Confectionary</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://theandpartnership.com/gb/" target="_blank">The&amp;Partnership</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Radio</span> </div> <p class="gn-reveal"><strong>M&amp;M's</strong> in collaboration with <strong>The&amp;Partnership</strong> encouraged the public to 'Easter Together' this year with a new seasonal integrated campaign, spearheaded by a hero 15-second spot.</p> <p class="gn-reveal">The campaign aims to remind audiences that Easter is always more enjoyable when celebrated together, in line with <strong>M&amp;M's</strong> brand purpose to 'use the power of fun to include everyone'.</p> <p class="gn-reveal">Featuring a selection of M&amp;M's characters engaged in a range of tasks during the festive time, the spot will also be supported by radio activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/rFdcyVpbtFg "><div><iframe src="https://www.youtube.com/embed/rFdcyVpbtFg" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#24</span> <h3 class="gn-list-item__title">Tesco: <a href="https://www.marketing-beat.co.uk/2023/03/24/tesco-bbh-easter-egg-hunt/" target="_blank">Easter Egg Hunt</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.tesco.com/" target="_blank">Tesco</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Supermarket chain</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.bartleboglehegarty.com/" target="_blank">BBH</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Social Media</span> </div> <p class="gn-reveal"><strong>Tesco</strong> celebrated Easter this year by giving its iconic logo and egg-themed makeover as part of their unique <strong>Easter Egg Hunt</strong> campaign.</p> <p class="gn-reveal">The temporary logo re-design consists of a cracked egg imprinted on the Tesco 'O' across thousands of stores, delivery vans, billboards and more nationwide.</p> <p class="gn-reveal">Developed by creative agency <strong>BBH</strong>, the cracked egg logo has also been hidden in 19 surprise locations around the UK - lucky customers who spot one of these have the chance of winning £1,000 if shared on social media with the #CrackingEaster.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/xFuJX5c5ygM"><div><iframe src="https://www.youtube.com/embed/xFuJX5c5ygM" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> </div> <p class="gn-reveal"><strong><em>Looking for your next agency partner? The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---january-to-march" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - January to March</span> <span class="gn-related__excerpt">25 standout Creative, Digital, and OOH ads from January to March, featuring Gymbox, Cadbury, Uber Eats, and the campaigns agencies should kn</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from Q2 reviewed, covering campaigns from Rail Delivery Group, Uber Eats, and more.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH campaigns ranked, from Alton Towers&#39; 3D spectacle to Euros ads dominating the summer of sport.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---july-to-september" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - July to September</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads ranked for Q3 2024, from Yutaka&#39;s viral sushi PR stunt to Smarty&#39;s London special-builds.</span> </a> </li> </ul> </aside>