<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9fb0d4fe3f0bff6337_651d7ec765d2457ae63d62eb_64c8ffd7ed3c4d80954fbfd0_Agency%252520growth%252520series%252520-%252520Negotiating%252520a%252520Better%252520Deal.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Agency growth series - Negotiating a better deal</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 September 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 27 Sept 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As growth advisors to the communications sector, <strong>Now Next Why</strong> partner with owners, founders and, leaders to maximise enterprise value. In this online agency growth series for network members and agency owners, former founders and experts from the Now Next Why team join us to share expert advice on the <strong>best (and worst) ways</strong> to build and exit your agency.</p> <p class="gn-reveal">In the penultimate session of this series, Now Next Why's experts will build on the first two webinars of 'Building a Better Agency' and 'Punching up your Proposition', with <strong>negotiating a better deal</strong>, a wide ranging subject that covers:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Negotiating a better deal</h4> <ul> <li><strong>Why clients and procurement see a price point for agency services that is inconsistent with that of an agency.</strong></li> <li><strong>How to move the dial on making a client see the value in what you do and pay for it.</strong></li> <li><strong>The negotiating variables when thinking of selling your agency.</strong></li> <li><strong>And how to place value on each of these variables.</strong></li> </ul> </aside> <h2 class="gn-reveal">Meet the experts</h2> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Rubins</span> <span class="gn-speaker__role">Co-Founder · Now Next Why</span> <a href="https://www.linkedin.com/in/adamrubins/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Woolley</span> <span class="gn-speaker__role">Co-Founder · Now Next Why</span> <a href="https://www.linkedin.com/in/paul-woolley-he-him-25b24315/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><a href="https://www.linkedin.com/in/adamrubins/"><strong>Adam Rubins</strong></a> (Co-Founder of Now Next Why) has 25+ years of delivering digital-first strategic communications both agency and client side, from EMEA marketing at Disney, to the last 15 years running the award-winning global integrated communications agency, Way To Blue. Selling Way To Blue in 2018, Adam now runs the arc, a consultancy dedicated to agency growth but taking more of a holistic approach focusing on people as well as business.</p> <p class="gn-reveal"><a href="https://www.linkedin.com/in/paul-woolley-he-him-25b24315/"><strong>Paul Woolley</strong></a> (Co-Founder of Now Next Why) is a vastly experienced communications leader, having built, bought and sold agencies in multi-geographies, including 25-years as COO/SAO in the Omnicom network running a £500m+ global business. He is now Chair/Vice Chair and Investor in four organisations, provides advice, support and mentorship to the C-Suite at several businesses, and runs a client audit satisfaction programme for a large multi-country marketing services organisation.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/agency-growth-series-building-a-better-agency" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Building a better agency</span> <span class="gn-related__excerpt">Now Next Why&#39;s former founders share diagnostics, end-to-end tools, and proven frameworks to unlock your agency&#39;s true business potential.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-punching-up-your-proposition" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Punching up your proposition</span> <span class="gn-related__excerpt">Now Next Why&#39;s experts cover what makes a strong agency proposition, how to build one, and how to avoid the &quot;beige&quot; that kills distinction.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-maximising-your-multiple" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Maximising your multiple</span> <span class="gn-related__excerpt">Agency valuation starts long before a deal. Discover what acquirers really look for, how to prepare for exit, and how to weigh the best deal</span> </a> </li> <li class="gn-related__item"> <a href="/articles/content-marketing-the-risks-and-rewards-elyua" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Content Marketing: The Risks and Rewards</span> <span class="gn-related__excerpt">Agency experts reveal how to avoid landfill content, integrate activity through the funnel, and build a content strategy that drives real bu</span> </a> </li> </ul> </aside>