<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9ffc879e6fddc5d737_651d7ec69dbbab56a2b88e35_64c901293f961b11eb999f30_Agency%252520growth%252520series%252520-%252520Maximising%252520your%252520Multiple.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Agency growth series - Maximising your multiple</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 October 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 11 Oct 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As growth advisors to the communications sector, <strong>Now Next Why</strong> partner with owners, founders and, leaders to maximise enterprise value. In this online agency growth series for network members and agency owners, former founders and experts from the Now Next Why team join us to share expert advice on the best (and worst) ways to build and exit your agency.</p> <p class="gn-reveal">In the fourth and final instalment of this series, growth and value crystallisation agency <strong>Now Next Why</strong> build on the first three webinars of 'Building a Better Agency', 'Focussing on your Proposition', and 'Negotiating a Better Deal' with a workshop that focusses on <strong>maximising agency enterprise value</strong>, what acquirers look for and <strong>how to set up for success</strong>:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What the workshop covers</h4> <ul> <li><strong>What's in it for us?</strong> Why would somebody want to buy my agency. What's in it for them?</li> <li><strong>Emotionally and practically!</strong> How do I start to prepare myself for sale?</li> <li><strong>Negotiating variables.</strong> What are the <strong>negotiating variables</strong> if I'm thinking of selling my agency.</li> <li><strong>Best deal vs Right deal.</strong> How do I place value on each of the variables.</li> </ul> </aside> <h2 class="gn-reveal">Meet the experts</h2> <p class="gn-reveal">This session will be led by:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Rubins</span> <span class="gn-speaker__role">Founder · the arc</span> <a href="https://www.linkedin.com/in/adamrubins/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Woolley</span> <span class="gn-speaker__role">Chair/Vice Chair and Investor</span> <a href="https://www.linkedin.com/in/paul-woolley-he-him-25b24315/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong>Adam Rubins</strong> has 25+ years of delivering digital-first strategic communications both agency and client side, from EMEA marketing at Disney, to the last 15 years running the award-winning global integrated communications agency, Way To Blue. Selling Way To Blue in 2018, Adam now runs the arc, a consultancy dedicated to agency growth but taking more of a holistic approach focusing on people as well as business.</p> <p class="gn-reveal"><strong>Paul Woolley</strong> is a vastly experienced communications leader, having built, bought and sold agencies in multi-geographies, including 25-years as COO/SAO in the Omnicom network running a £500m+ global business. He is now Chair/Vice Chair and Investor in four organisations, provides advice, support and mentorship to the C-Suite at several businesses, and runs a client audit satisfaction programme for a large multi-country marketing services organisation.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/agency-growth-series-negotiating-a-better-deal" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Negotiating a better deal</span> <span class="gn-related__excerpt">Now Next Why experts reveal how to shift client and procurement pricing perception, negotiate your true agency value, and assess key variabl</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-punching-up-your-proposition" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Punching up your proposition</span> <span class="gn-related__excerpt">Now Next Why&#39;s experts cover what makes a strong agency proposition, how to build one, and how to avoid the &quot;beige&quot; that kills distinction.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-building-a-better-agency" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Building a better agency</span> <span class="gn-related__excerpt">Now Next Why&#39;s former founders share diagnostics, end-to-end tools, and proven frameworks to unlock your agency&#39;s true business potential.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/is-tiktok-right-for-your-brand-image" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Is TikTok right for your brand image?</span> <span class="gn-related__excerpt">Agency leaders weigh TikTok&#39;s reach, risks, and content demands to help you decide if the platform fits your clients&#39; social strategy.</span> </a> </li> </ul> </aside>